It is highly recommended that there be a very close relationship between the different groups in a campaign.
Keep in mind that there are some settings that we apply at the campaign level and that will inevitably affect all of our groups:
campaign budget.
Enabling search partners.
Start and end date of publication.
Languages and locations.
Bidding strategy.
Ad scheduling.
Etc.
Campaign-level settings in google ads
at the ad group level, these are some of the settings we can apply:
segmentation optimization.
Ad rotation.
Maximum cpc for the ad group.
Target cpa (if we are working with this automated bidding strategy).
Device bid adjustments (which will take priority over campaign bid adjustments).
Etc.
Configuration options in ad groups in google ads campaigns
once we understand the configuration possibilities france phone number list offered by campaigns vs. Ad groups, we now have a better idea of the role each one plays.
There is no perfect solution
The issue of brands, which we discussed above in our assumption (zalando + tommy hilfiger; zalando + pepe jeans; zalando + versace; etc.) can be addressed by creating individual campaigns per brand or a joint campaign for all brands, where each one is a group.
If we are going to have different types of products for each brand, such as t-shirts, jackets, backpacks, etc., it will be a much better option for each what is content monetization brand to have its own campaign and for each adgroup to be a type of product.
1.4 choose the most relevant keywords for your ad groups
as we know, campaigns are made up of ad groups and these, in turn, are a “container” of keywords and ads, broadly speaking.
Never forget: with ad groups, we’re looking to generate maximum relevance between our ads and the keywords that trigger them.
We will now discuss the process of creating ad cxb directory groups, based on practical cases.
1.4.1 example of creating adgroups
continuing with the zalando example, let’s imagine that you sell two different types of children’s sweatshirts, sweatshirts with and without a hood.
It would therefore be interesting to have two different ad groups, one for each type of sweatshirt, and also to personalize our ads to fit each case.
Keywords for the hoodie group – choosing keywords for google ads campaigns
Choosing keywords for a group of hoodies. Choosing keywords for google ads campaigns.
If you notice, in our case we have used modified broad match and exact match for our terms.
On the other hand, it is no coincidence that we have chosen to give. Higher bid to exact keywords compared to broad modified keywords. Since the traffic is more qualified and whenever possible we are interested in getting involved in that area.
On the other hand, a bad practice in this sense. Would have been to combine the keywords “buy sweatshirt” and “buy hooded sweatshirt” in the same ad group, since each search is for a different type. Of product and it is advisable to maintain this differentiation.