In case we don’t have separate landing pages for hoodies and sweatshirts, but both are together, and as long as we can’t create such landing pages or establish such a division through filters, it would still be good practice to keep separate groups.
In this case, it is due to account organization and to avoid having a hodgepodge of keywords that are not very related to each other within the same group.
1.4.2 get inspired when choosing your keywords
need some keyword ideas and inspiration?
There are interesting tools that allow you to do this.
Google keyword planner is an option, but i advise you to go for a tool like semrush, since its power and intelligence make it an almost essential option.
Get keyword ideas for your google ads campaigns with semrush
we just need to enter the search term, in our example “sweatshirts” and we can, for example, see the number of monthly searches it has, the average cpc, as well as ideas for related keyword phrases .
Thanks to this, we can see that there is a very interesting volume of searches for “adidas sweatshirts”, “nike sweatshirts” or even those classified by gender, such as “adidas women’s sweatshirts”.
Additionally, we observed that there are lower cpcs for some what is content monetization of them, such as “adidas sweatshirts” (€0.17).
With the above information on the table, we may decide to create a generic campaign for sweatshirts and have each adgroup be a brand + gender.
We also get some interesting insights on the venezuela phone number list right, under related keywords .
There we are suggested keywords such as “men’s sweatshirts”, “boy’s sweatshirts”, etc…
This is undoubtedly very useful information when creating our campaigns and ad groups.
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1.4.3 let’s take keyword research one step further
in semrush you have a multitude of really interesting tools to inspire you when choosing your keywords.
I’m going to highlight just one of the ones i like the most.
This is a very powerful tool to compare our keywords with those of another domain and see which ones the other domain is covering and we are not , in order to detect possible opportunities.
To do this, we select the advertising toolkit (1) and go to keyword gap (2).
So, we enter our competitor’s domain (3) and just below we choose “paid keywords”.
Next, we enter our domain (4) and also choose “paid keywords”.
Find out which keywords your competition is paying what is content monetization for and you aren’t, and consider including them in your campaigns.
Finally, in the little circle overlay icon, choose “keywords unique to the first domain” and click continue.
Keyword gap –
finally, we get the much desired list of keywords cxb directory that we are not covering, but a competitor that interests us is:
keyword gap, competitors – create google ads campaigns
we also have the average cpc, level of competition, volume of results, etc.
Relevant information that will allow us to make a decision on whether to address these keywords in our campaigns or not.
I invite you to try it right now.
1.5 what type of bidding strategy is right for me?
When creating your campaign, you’ll need to choose a type of bidding strategy.
The most basic option is manual cpc, where you will have to manually raise and lower bids based on the performance of your keywords.
However, this option is quite limited today for most cases.