When it comes to digital advertising, podcasting and online audio open up a whole world of possibilities for reaching our audience in a targeted and targeted way, avoiding common “traps” such as advertising fraud. Today I want to reveal to you the secrets of this new way of advertising.
The opportunities of podcasting
Podcasting, the new opportunity in online advertising
According to a report prepared for the Radio Advertising Bureau by the consultancy Prohaska, traditional radio is in danger of disappearing from marketers’ plans and budgets. Given this situation, their recommendation is to America Cell Phone Number List on programmatic advertising in online audio programs.
As all traditional media become digital
Programmatic advertising develops, all brands have the opportunity to create highly contextualized advertising, inserted in the most appropriate programs to reach niche audiences. In this way, the cost of each impression is optimiz to the maximum.
It seems, therefore, that programmatic
Advertising in online audio is following in the footsteps of SEM, as it is the new medium for creating digital advertising fully adapted to the interests of the user.
But the difference is that competition
Online audio is still much lower. Programmatic advertising
In the world of programmatic advertising, there are more and more Phone Number Digital Library for placing ads in online audio programs and podcasts.
Programmatic audio
like programmatic display, allows for retargeting campaigns, advertising based on behavior and content consumption, similar audiences and even personalized audiences. The purchase of advertising space can be done through markets or private agreements.
Although marketing automation
Greatly simplify this process, it is B TO C Database worth considering the appropriateness between the recipient’s mood and the message we want to send, since reaching them with the wrong message at the wrong time can negatively affect the campaign.
Another very interesting opportunity
this area is the creation of “native” sponsorships, in which musical groups are directly involved in the creation of personalized content in the form of music. A paradigmatic example of this model is the company Music Audience Exchange.
