Tloaelo e Tloaelehileng , efatšeng la papatso ea dijithale, ho hlahisa li-lead ho bohlokoa ho holisa kholo ea khoebo efe kapa efe. Leha ho le joalo, ha se lithapo tsohle tse nang le boleng bo lekanang. Ke hona moo mohopolo oa o kenang teng. Ho rala maano a ho fumana likhokahano tse tšoanelehang tse tsamaellanang le merero ea khoebo ea hau ho ka etsa phapang lipakeng tsa phutuho e atlehileng le tšenyo e sa hlokahaleng ea lisebelisoa. Sehloohong sena, re tla hlahloba hore na litloaelo tsa moetlo ke life, hore na hobaneng li le bohlokoa khoebong ea hau, le hore na u ka li sebelisa joang ka nepo.
1. Litsela tsa meetlo ke life?
Likhokahano tse tloahelehileng ke mabitso a entsoeng kapa a khethiloeng ka ho khetheha ho fihlela litlhoko tsa khoebo ea hau. Ho fapana le li-generic lead, tsena li ntlafalitsoe ho lumellana le maemo a ikhethileng, joalo ka:
- Palo ea batho (lilemo, bong, sebaka).
- Lithahasello le mekhoa ea ho reka.
- Boemo ba thahasello ho lihlahisoa kapa litšebeletso tsa hau.
- Mokhahlelo oa thekiso.
Mohlala, k’hamphani ea software ea B2B e ka batla batho ba etellang pele ha ba ntse ba sebetsa mesebetsing ea IT mme ba na le matla a ho etsa liqeto lik’hamphaning tse mahareng. Mokhoa ona o eketsa monyetla oa ho sokoloha mme o ntlafatsa ts’ebeliso ea matsete (ROI).
2. Melemo ea meetlo e etellang pele
ho. Boleng bo phahameng ba loto
E ‘ngoe ea liqholotso tse kholo ka ho fetisisa tsa ho bapatsa ke boleng ba li-lead. Baetapele ba generic ba kanna ba se thahaselle lihlahisoa kapa litšebeletso tsa hau, ba fokotsa katleho ea boiteko ba hau. Ka mekhoa e Lethathamo la Linomoro Tsa Mohala hlophisitsoeng, u ka tsepamisa maikutlo ho litebello tseo ka thahasello ea sebele, e leng ho eketsang menyetla ea ho sokoloha.
b. Ntlafatso ea lisebelisoa
Ha boiteko ba hau ba ho bapatsa bo lebisitsoe ho bamameli ba itseng, u boloka fetola litaba tsa hau tse hlahelletseng hore e be tse ruisang molemo nako le chelete. Sebakeng sa ho tsetela matšolong a pharalletseng, a theko e boima, o ka tsepamisa maikutlo maqheka a motho ka mong le a sebetsang.
c. Ho iketsetsa Molaetsa
Ka tataiso e hlophisitsoeng, o ka etsa hore puisano ea hau e lumellane le litlhoko Lintlha tsa ho Reka le matšoenyeho a bamameli ba hau. Sena se haha ts’epo le ho matlafatsa likamano lipakeng tsa mofuta oa hau le menyetla ea hau.
d. Phaello e phahameng ea matsete (ROI)
Boleng bo phahameng ba litekanyo tse lokiselitsoeng ho bolela hore ba na le monyetla oa ho fetoha bareki. Sena se eketsa phaello ea matsete a matšolo a hau a ho bapatsa, ho lokafatsa peni e ‘ngoe le e’ ngoe e sebelisitsoeng.
3. Mokhoa oa ho hlahisa li- lead lead?
Ho hlahisa litokiso tse hlophisitsoeng ho hloka motsoako oa maano a bohlale, lisebelisoa tse tsoetseng pele, le kutloisiso e tebileng ea bamameli ba hau. Mona re u siea mohato ka mohato ho e fihlela:
ho. Hlalosa motho oa hau oa moreki
Pele o hlahisa li-lead, o hloka ho utloisisa hore na o batla mang. Hlalosa moreki oa hau ea loketseng ho latela:
- Palo ea batho: lilemo tsa hau ke life, bong le sebaka?
- Tlhahisoleseding ea Psychographic: Ke lithahasello life, litekanyetso le boitšoaro li li hlalosang?
- Mathata kapa litlhoko: Ke litharollo life tseo ba li batlang, ‘me sehlahisoa sa hau se ka ba thusa joang?
b. Theha litaba tse amehang
Litaba ke sesebelisoa se matla sa ho hohela baetapele ba tšoanelehang. Etsa lisebelisoa tse arabelang litlhoko tsa bamameli ba hau, tse kang:
- Libuka tsa elektronike le litataiso tse ka khoasoang.
- Li-Webinars le lithuto tsa video.
- Lingoliloeng tsa blog tse ntlafalitsoeng bakeng sa mantsoe a bohlokoa joalo ka “litaelo tse ikhethileng.”
Litaba tsena li tlameha ho kenyelletsa mehala e hlakileng ea ho nka khato (CTAs) ho hapa lintlha tsa batho bao u batlang ho ikopanya le bona.
c. Kenya ts’ebetsong maano a ho arola
Ts’ebeliso ea lisebelisoa tse joalo ka CRM (Taolo ea Kamano ea Bareki) le li-platform tsa othomathike tsa mebaraka li u lumella ho arola litsamaiso tsa hau ho latela litšobotsi tsa tsona. Sena se nolofatsa puisano ea motho ka mong mme se eketsa bohlokoa ba melaetsa ea hau.
d. Sebelisa matšolo a itseng a papatso
Li-platform tse kang Lipapatso tsa Google le marang-rang a sechaba li fana ka likhetho tse tsoetseng pele tsa sepheo. U ka lebisa lipapatso ho batho ba itseng ho latela lithahasello, sebaka, lilemo le boitšoaro ba inthaneteng. Sena se loketse bakeng sa ho hohela litebele tse lokiselitsoeng.
le. Sebelisana ‘moho le barekisi ba pele
5. E tsoetseng pele mawa ho sokolla tailored etella pele ho bareki
Ho hlahisa mekhoa e tloaelehileng ke qalo feela. Mona ke mekhoa e tsoetseng pele ea ho li fetolela ho bareki:
Romella mangolo-tsoibila a lokiselitsoeng litlhoko le lithahasello tsa baetapele ba hau. Sebelisa mabitso a bona le litšupiso tse tobileng ho hapa tlhokomelo ea bona.
Nako ke senotlolo. Arabela ka potlako lipuisanong life kapa life tse tsoang ho baetapele ba hau ho bontša thahasello le ho eketsa menyetla ea ho sokoloha.
Fana ka likhothatso tse ikhethang, joalo ka litheolelo, liteko tsa mahala, kapa litaba tse lefelloang, ho khothaletsa baetapele ba hau ho nka khato.
Ha se bohle ba etellang pele ba ikemiselitseng ho reka hanghang. Lula u buisana le litaba tsa bohlokoa le liapdeite hore u be teng ha li se li loketse ho etsa qeto.
Likhoebo tse ngata li fetotse leano la tsona la ho rekisa ka ho sebelisa litebele tse lokiselitsoeng. Ka mohlala:
- Lefapha la thekiso ea matlo: Mekhatlo e hlahisang litefello tse ikhethileng tse ipapisitseng le libaka tse ikhethileng le likhakanyo tsa lichelete li fihlela litefiso tse phahameng tsa phetoho.
- Khoebo ea E-commerce: Mabenkele a marang-rang a arolang matšolo a bona ho latela lithahasello tsa bareki a khona ho eketsa thekiso ea lihlahisoa tse itseng.
Linyeoe tsena li totobatsa bohlokoa ba ho iketsetsa mokhoa oa hau ho latela litlhoko tsa moreki.
Liphello e ka ba tse makatsang!