The corporate gadgets sector is one Corporate Gadgets: Choosing that rarely experiences a crisis: between conventions, fairs, promotional tours and exhibitions, the ne to leave a distinctive mark is always present.
Corporate Gadgets: Corporate Gadgets: Choosing Choosing the Right One for Your Event
Every company, business or organization finds itself sooner or later in the ne (or possibility) to organize some type of more or less important happening. And, once the location (or the structure that will host the event) has been chosen, there is the ne to think about the details.
One of these, even if it may seem of little importance, is to provide a coordinat image: to the event, to the public or to the staff. This concept is express through a series of measures, including that of corporate gadgets .
Event gadgets can be of different types, colors, shapes, sizes… The possibilities are practically endless. It all depends on deciding the message to communicate and the most suitable means to communicate it.
Gadgets therefore have the purpose of
Creating objects that contribute to making the event something to remember . Whether it is corporate gadgets or personaliz clothing , everything can contribute to generating a positive impression.
With the right gadget, accompani by the event of the year, you can reach a very high number of people.
To each his own
There are some items that are definitely preferr, due to their small size or the ease of customization. Custom pens , for example, are a must at many events: not only conventions where they can be us directly, but also fairs and even company dinners.
If pens are typical of a certain type of business, one that generally has to do with offices and jackets and ties, other objects are instead more suitable for other types of activities.
Custom t-shirts are very popular for promotional tours, but also for travel agencies, restaurants, recreational, games and sports activities. Wearing corporate gadgets in this case means remembering a positive experience and feeling somehow part of a group.
Other event gadgets are instead
Design to follow you everywhere and act as a reminder of the brand: key rings are an example, which we see several times a day, as well as mugs, watches and smartphone cases.
There is also another category, that of ible corporate event gadgets : sweets, chocolates, bars, mints… Behind this apparently bizarre choice – given the perishability of the good – there is the desire to associate the brand with a positive experience such as that of food. Clever, isn’t it?
Contact us to find out which gadget is right for you
It is just a matter of choosing the characteristics that the product must have: functionality or aesthetics? Well-being or “vice”? This, of course, does not mean that a gadget cannot possess all these characteristics at the same time.
In that case, congratulations, you’ve found the perfect gadget!
Not just gadgets: products
It is well known that honoring a client or a guest with a small gift is always a very appreciat gesture, a bit like what happens with wding favors. In the case of personaliz gadgets , however, it is something more.
It is the gadget itself that somehow becomes a product, with the aim of better managing the relationship with the customer. Continuously reviewing the name and logo of the brand, or seeing it when using a very useful object, automatically creates a feeling of affection.
Of course, this is just a small step in a larger marketing strategy, but it is often these details that can convince people to move on to the next stage.
Consequently, we can understand that corporate gadgets must have specific characteristics to be effective. It is not a gift, a “non-returnable item”. Instead, it is an investment, just like social mia management or a 6×3 billboard.
It is a one-to-one communication, which as such has the characteristics of exclusivity: even if it is distribut to all participants, the aim is to make the recipient feel special in some way, to demonstrate that he or she matters.
Corporate gadgets , and specifically personaliz gadgets , are therefore an opportunity to be seiz and exploit rationally.
Rather than producing flat content and distributing it to a very large number of people, perhaps it is better today to create a gadget that has a real add value for its final recipient. It may cost a little more, but it will be intend for a select and potentially more interest audience.
Corporate gadgets as part of a strategy
One small step for the customer, one giant leap for your business. (semi-cit.)
The ease . Of this tool clashes with the . Ne to think of a strategy that can enhance . Corporate gadgets within a campaign that also includes other means.
Here the customer . Will find the brand and its logo . almost everywhere: on the keychain, on Facebook, on a billboard on the street. And also on a recipe site, in the newspaper he buys in the morning and in the newsletter he receives weekly.
This type of integrat communication, which at first glance may seem aggressive, is instead an effective method to generate brand awareness even in the spectator furthest from the reality of the company.
Being present in the consumer’s mind is the first step: from that moment, when he nes a service, he will remember that that brand can offer it to him.
This means that if a professional is able to decline the message of a campaign or the identity of a brand through all these means, he will have hit the target.
That’s exactly what we at Staff Millennium do. Thanks to the different skills of our team, we can create an integrat communication strategy.
Our gadget department can help you choose the subject to communicate, the object that will act as a vector and the creativity to insert. A path to build together step by step, thanks to a constant dialogue and listening to your nes and desires.
We have chosen the best suppliers and have establish consolidat collaboration relationships with them. The aim is to provide you with a quality service, which is able to make your gadget stand out among many others.
The new privacy law will officially come into force on May 25, 2018. By that date, companies and, more generally, data controllers will have to implement the necessary measures to adapt to the new standards impos.
Privacy Law 2018: What Changes for Businesses and Consumers
The new privacy regulation (GDPR, or General Data Protection Regulation) has the main purpose of strengthening security measures to protect consumer data. This can only mean one thing: the world of communication will experience upheavals, especially relat to the use and acquisition of data from users and potential buyers.
The privacy law will be the application of the EU directive 2016/279 impos at European level, which does not require transposition into national law but will be directly applicable.
More controls
The entire privacy legislation is bas on greater control over the methods of collecting personal data and how these are treat and stor. A database can in fact be consider today a real treasure, to be jealously guard and exploit to the fullest to make your business known.
This is something that not only all companies that do a minimum of marketing know well, but also and above all communication agencies like us, who work daily with the dynamics of lead generation, targeting and other strange words of the trade.
If the recipients of the 2018 privacy law are the data controllers and controllers, the object is natural persons. This means that this new privacy law does not apply to legal persons.
Who are the data controllers and processors? It is simply the company that commissions and the company/agency that manages all the issues relat to customer data.
This is the first new development introduc: with the new privacy law , owners and managers are consider equally “guilty” in case of non-compliance with the rules.
The company will no longer be able to completely pass the responsibility on to the external company, but will instead have to answer for shortcomings and inadequacies.
On the other hand, relying on a specializ company means trusting the skills and resources that the latter possesses: for this reason it is always good to build a dialogue and a relationship of trust from the beginning.
The role of the entrepreneur
What are the changes and obligations that companies will have to comply with? There is no mention of a rigid protocol to follow, but rather of guidelines that must guide actions, especially those that fall within the scope of communication.
In fact, the principles of risk and responsibility are mention. The first means that before any action it will be necessary to carefully evaluate the risks that the consumer incurs. Responsibility instead means that the entrepreneur must be able to demonstrate that he has implement all the necessary measures to protect privacy.
From these principles comes the drafting of the DPIA, a document aim at evaluating the impact of the treatment adopt. It is not mandatory by law, but it is certainly an excellent method to have an internal regulation that serves as a bible for subsequent actions.
The creation of the role of DPO, i.e. the data protection officer, is also an introduction of the directive, even if it is not mandatory for all companies. Further information will soon be releas on the website of the.
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The role of the agency
If the entrepreneur will certainly have to implement measures, it will be the agencies that will have the hardest task!
As we deal operationally with the construction of websites , landing pages and social management , we will have to ensure that user data is safeguard and avoid improper use.
One of the “critical moments” will certainly be that of the forms, one of the main tools for lead generation. By filling out a form you can sign up for newsletters, download documents and receive freebies by releasing your data.
Today, to sign the consent it is sufficient to flag the acceptance box without looking at the privacy information . Starting from May 25, however, the information must be written in a clear and understandable language for everyone and not just for insiders.
The same indication of consent must be explicit. A separate discussion is made for data already acquir in the past through other methods. These may in fact be retain as long as they are still useful for the intend purpose.
The counterpart of this principle is the “right to be forgotten”, that is, the right of the consumer to have data remov in the event that the action that generat it has been conclud.
Social mia
Social mia will also undergo changes, at least as far as minors are concern. Assiduously active on social networks, from next month they will be protect by requesting authorization to process their data from their parents (or guardian).
This small . Revolution that affects the . World of the web will require a great commitment from .C communication professionals. Who to continue to do . Communication 2.0 will have to increase performance even . More having fewer possibilities available.
Inbound will continue to enjoy excellent health, given that web marketing now constitutes a large part of the entire communication strategy.
A world of data
Today, personal data can be consider real currencies, just like Bitcoin. Companies and search engines trade on this. Knowing your audience and its characteristics such as age, gender, geographic origin and consumption preferences, allows you to produce specific advertising content and have it display specifically to them.
The new privacy law does not prevent this type of communication at all, but simply protects its boundaries. In light of the recent what is holisticseo? benefits of holistic seo Cambridge Analytica scandal, sensitivity to the topic has definitely increas.
For this reason, it is necessary to pay attention to the ways in which sensitive information is acquir and to ensure that its use is correct and within the limits impos by privacy law .
The tools change and evolve day
The web can be a place full of information. Sometimes confusing, where it can be . Difficult to navigate. by day. And to keep up with the. News it is necessary not only to inform oneself on current events, but also to follow specific refresher courses.
Things . Get even more . Complicat aero leads when the amount of . Information to be . Manag grows, and it becomes necessary to use . Automatic tools to manage it.
Communication . Professionals. Like us at Staff Millennium. Are able to navigate this sea and reach the set goal, which is that of effective communication.
This means, online. Being in the right place at the right time, thanks to the production of interesting content and impactful creativity. Working on . Personalization bas on the acquir data is the key to the success of every web campaign.
