If you want to reach millennials, you have a great advantage: members of this generation are great consumers of content. And thanks to the latest studies, we know more and more about their habits and preferences in this regard. So today I want to tell you the latest keys to conquering millennials with your content marketing.
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How to reach millennials – The big content consumers
What are millennials’ preferred media and formats?
According to a Nielsen study on millennials’ use of music and digital communication, they are less likely to remain loyal to a single medium, but they consume a huge amount of content each week.
Here are some statistics that help us better
Millennials use their phones at all hours of the day. Many even leave Europe Cell Phone Number List phones within reach and on while they sleep. This trend is so strong that, during the first quarter of 2017, people aged 18 to 34 used their phones for 78 billion minutes per week, or an average of 1,062 minutes per person per week.
Millennials aren’t loyal to any particular app
Surprisingly, millennials have not stopped listening to the radio : in fact, 93% of America Cell Phone Number Library use this medium at least once a week, and the average is 10 hours and 14 minutes.
On the other hand
The use of on-demand streaming has increased last year. The growth of this medium has been 76.4%, and a good part of this increase is due to the consumption of content by the millennial generation. Around 60% of them use two or more applications to listen to music.
Another opportunity to reach
Millennials is through podcasts , as 37% of millennials listen to podcasts at least once a week and 13% daily.
As you can see from the above
The trend among millennials is to use many digital services at the same time . Earning their continued loyalty is very difficult, but the good news is that new options have a chance and old ones don’t have to be replaced.Earlier this year, Nielsen published one of the most interesting studies on B TO C Database generation to date: Millennials on Millennials .
