Google is making a major change that will remove ads from the right side of its search results page, placing them only at the top or bottom of the page. At the same time, the company says it may show three or four more ads above search results for what it considers “highly commercial queries.”
All of this represents the conclusions of an experiment that began in 2010, and has been refined over the years. Search Engine Land readers—particularly some outside the US—told us late last year that they were seeing top ads more often.
Why is Google stopping showing right-side ads?
A Google spokesperson confirmed to Search Engine Land that the change is happening across all searches in all languages worldwide. Ads will no longer appear on the right side of the search results screen, with the following two exceptions:
- Product listing ads (PLAs), which appear above or to the right of search results.
- Advertise in knowledge panels.
The addition of a fourth ad that can show above search results will only show for highly commercial queries, according to Google’s official statement on the change:
“We’ve been testing this layout for a while, so some people may see it on a very small number of commercial queries. We’ll continue to refine it, but this is designed for highly commercial queries, where the layout can deliver more relevant results for searchers and better performance for advertisers.”
To clarify, the removal of right-side ads affects all desktop searches worldwide; the addition of a fourth ad above search results will happen for “highly commercial queries.” This would involve searches like “hotels in New York City” or “car insurance” and the like.
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Removing all right-side ads clearly makes desktop and mobile search results more similar. On mobile, however, Google typically shows two or three ads at the top of search results.
A few notes about Google’s ad position changes
Note 1: Search Engine Land predicted this change via email from a Google advertiser who wished to remain anonymous, as well as the folks at The Media Image, who wrote about the change yesterday.
Note 2 : Google initially told Search Engine Land that there were two exceptions to the right-side changes: PLAs and Knowledge Panels. A spokesperson tells us that’s not the case, and that PLAs will be the only ads that will continue to show on the right side of the desktop search results page. Our article above has been edited accordingly.
Note 3 : After an additional email exchange, Google now says that their original statement was correct – that is, there may be two exceptions to the removal of ads on the right side of desktop search results: PLA frames and ads in Knowledge Panels. Our article has been reverted to its original version.
Visual Content plays an important role in building an effective Marketing campaign. Because with each article posted on today’s media platforms, viewers no longer feel interested and do not want to read when the amount of information is too much. They are more interested and interested in beautiful and vivid images. That is the highlight of Visual Content. Through this article, GOBRANDING will introduce you to what Visual Content is and the popular types of Visual Content today to help you improve your Marketing campaign effectively.
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I. What is Visual Content?
Visual Content is a form of content that attracts viewers primarily based on images.
Visual Content can engage users at a glance without having to read too much text. Common types of visual content include images, diagrams, charts, infographics, online videos, screenshots, or presentations.
II. Why is Visual Content important?
Visual Content is currently booming, bringing outstanding and attractive images and media products, helping readers understand the services or products of the business more quickly. From there, you can keep readers on your page longer and attract more potential customers. That is why 37% of Marketers consider Visual Content as their “most important” type of content.
Visual marketing is extremely effective for getting backlinks, social shares, and traffic. So, if you are ready to get into visual content marketing, here are 10 types of Visual Content you can try.
III. 9 popular types of Visual Content today
Visual Content is not only about images but also different forms of Visual Content. Each type brings value, helping to keep users on your website. Let’s learn about 10 types of Visual Content that are commonly used today.
1. Concept Visual
Concept Visual is the visual version of a concept, strategy or idea. A concept is difficult to explain but easy to visualize. So when someone wants to explain a concept on their website, they can use images to explain it.
2. Native Video
Native Video is a video created specifically for a social network like Facebook, LinkedIn, Instagram, Twitter. Both Facebook and Twitter want to keep you on their site. If you post something that drives people away from the platform, your post will be buried. But if you can keep people on the site, great, and video is the best way to do that.
3. Infographic
Infographic is a form of Visual Content that conveys information in a concise but most effective way. Providing complete information in an image designed b to b database with numbers, charts, statistics, etc. is enough to make users update quickly without having to read too much text.
4. Flowcharts
Flowcharts, also known as diagrams, are a way to visualize a process. This form of content helps you easily understand a complex process into a simple image. This type of diagram is used for many different purposes such as manufacturing processes, administrative processes or services. They often use arrows to illustrate the next steps in a cycle.
5. Screenshots
Screenshots are images taken from your screen, whether it’s a computer screen or a phone screen. Screenshots are great for explaining things in a concise and easy-to-understand way. Saying “Do X, then press Y” is boring and hard to follow. But showing people the same thing with a screenshot makes it easier for others to follow.
6. Slideshow
Slideshow is a presentation that includes a combination of images with graphics, sound or text. Currently, Slideshow is not very popular on social networking platforms, but is very suitable for highly specialized activities. This form helps your speech become more vivid and attractive.
7. Interactive Content
Interactive Content is content that moves or changes based on how you interact with it. Interactive content instantly makes your content stand out from static blog posts on the same topic. For example, you can create quizzes that users can interact with by selecting the correct answer. This can make users feel more interested as well as provide useful information or knowledge.
8. Cartoons and Comic Strips
Cartoons and Comic Strips are a way to explain an idea or concept in a comic format… often in a humorous way. Very few content marketers use what is growth marketing? decoding the secret to successful marketing cartoons. So it’s an easy way to make your online marketing stand out. Plus, comics are a surprisingly effective way to explain complex concepts.
9. Blog Post Banners
Blog Post Banners are large banners that sit at the top of your blog posts. Banners also make your content look more distinct than just another blog post. Plus, they’re really easy to make (if you have graphic designskills, you can create blog post banners using Adobe Illustrator or Canva)
