Now it’s time to ask yourself: where can I get them? Maybe from my head? Of course, you already know some key queries for your products, because you have repeatedly searched for products on competitors’ websites, from suppliers, and on review sites. It is intuitively clear that the most frequent commercial queries for an online store look like this: buy + product + in the city + inexpensive order + product + with delivery + price But website promotion is not based on intuition, but on analytics, so it is better to rely on proven sources of keywords.
High-frequency Hi keywords keywords
The query ‘buy interior doors’ for the whastapp data query ‘buy interior doors’ Search engine statistics. Unfortunately, Google statistics only provide approximate values for the frequency of key queries. Therefore, if you work for a Russian-speaking audience, Yandex.Wordstat will suit you . From the resulting list of key phrases, you need to remove words that do not correspond to your offer. For example, if you sell elite solid wood doors, then you should not consider queries that include the words: cheap, budget, inexpensive, free, used. Semantic core of the site.
If you created ankeywords online store wisely
Then when planning the structure of the site sections, you ordered an SEO specialist to compile a semantic core for the formed list of goods. This is approximately the same list of keywords that Yandex.Wordstat gives, but created using special programs (for example, Key Collector) and already structured by topics, sections, headings, etc. Google Analytics statistics. This method is based on the analysis of key queries that have already led to clicks on the website of the online store. If you have a Google Analytics counter installed on your website , you can log in to your account, go to the tabs “Behavior” –> “Site content” –> “Entry pages” and select any page from the list.