We see, therefore, that the popularity of content marketing continues to grow, but it is a concept that has evolved over time, as the entire digital marketing ecosystem has done. In this guide, I want to give you a rundown of what content marketing is, the best tricks to implement it, tools to expand the universe of your content marketing and a case study of the use of influencers that allows us to see the best practices for working with them.
Guide for your content marketing 2018
According to the Content Marketing Institute , content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, drive profitable consumer action.”
What is content marketing?
Another definition that may help clarify this is Joe Pulizzi’s, which is 12 years old but still as relevant as ever: “a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a well-defined target audience, with the goal of driving them to become customers.”
In short, the crux of the matter
To create relevant content that attracts the How to Build Phone Number List and ultimately leads them to become a customer. To further refine this, here are some points to be clear about regarding content marketing:
It is a way to provide value for free
It’s a long-term investment
When selecting your tools, you need to be very clear about which ones can give you quick results and which ones not so much. In the case of content marketing, it’s a bet on the
Future of your brand
If you don’t want to get discourag, keep in mind that you most likely won’t see profitable results at least for the first few months.
It goes way beyond writing articles
Content can come in many WhatsApp Number Digital Library formats, and it’s not limited to the posts you publish on your blog. In fact, a complete content marketing strategy has four phases: generating traffic, generating leads, lead nurturing, and converting to customers . In the next section, we’ll see more information about the universe of content marketing.
It’s not advertising
Your content should not be focused on selling directly, but on B TO C Database value. Nothing generates more rejection than untimely sales pitches. Focus on supporting the user and sounding natural, not on speaking in slogans.
