Having an effective website is more crucial than ever for businesses looking to improve their online presence and attract potential customers, as well as employees and/or partners.
However, many businesses find themselves with ineffective websites (not enough leads and/or sales) and the desire to redesign their website becomes a necessity.
But how can you avoid making the same mistakes and ending up with a website that is still just as ineffective?
To avoid these pitfalls, it is essential to follow a proven methodology that guarantees results. In this article, we will discuss the importance of adopting methodologies like IPP and WHY, and provide examples of successful and unsuccessful projects to illustrate their effectiveness.
Understanding the IPP Methodology
The IPP (Introspection, Preparation, Propulsion) methodology is a structured approach to digital marketing that ensures systematic progression in your website redesign project and allows you to obtain tangible results.
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Introspection: This initial phase involves an in-depth analysis and understanding of the company’s objectives, target audience (personas) and current market trends. By conducting in-depth research, companies can identify their unique selling propositions and areas for improvement when redesigning their website. A proposal of 3 more or less ambitious, quantified, planned and ROI-rated scenarios are prepared for selection by the CODIR. This phase generally lasts 1 month and helps avoid many pitfalls when redesigning a website.
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Preparation: This phase consists of Email Data preparing and testing the implementation of the chosen strategy by focusing on achievable objectives in the very short term (Quick Wins), identified during the Introspection phase. This includes setting realistic objectives, choosing the right marketing channels and effectively allocating the resources needed for the redesign of your website.
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Propulsion: This phase focuses on optimizing the previous phase by amplifying what works well, optimizing what needs to be optimized and modifying / stopping what does not work at all. This of course involves careful monitoring of the results obtained. The redesign of a website is generally well on track at this stage, but it must be kept in mind that a website must continually evolve to avoid having to relaunch a global redesign project.
The WHY Concept: The Essence of Purpose
Simon Sinek’s WHY concept emphasizes the importance of understanding the fundamental purpose of a business. According to Sinek, “People don’t buy what you do, but why you do it.” This principle helps businesses align their mission and vision with their marketing efforts, creating a more authentic and compelling brand message that resonates with audiences.
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WHY of the company: This is the fundamental reason for the existence of a company beyond simply making profits.
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Mission: Day-to-day operations and Australia Email List what the company does on a regular basis.
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Vision: The long term aspirations and where the company wants to go.
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Values: The guiding principles that influence how the company operates and interacts with stakeholders.
NB: At WSI OBIWEB, we believe that redesigning your website without integrating the WHY concept is a waste of time and money.
