There are many types of extensions, both automatic and manual, so it can be a bit overwhelming at first. But don’t worry: with this guide to extensions for Google advertising . You’ll see how including them in your campaigns is much simpler than it seems.
Guide to Google AdWords extensions
Google Ads extensions are a feature that displays additional information with your ad, such as your address, phone number, reviews of your store, or more links to your website.
What are extensions for Google AdWords?
Additionally, extensions make your ad take up more space on the Google Middle East Mobile Number List page, making it easier for users to notice it and therefore more likely to be clicked on. According to Google, “on average, implementing a new ad extension leads to a 10-15% increase in CTR.”
Most extensions are manual
Meaning that the advertiser must configure them. But How to Build Phone Number Library are also automatic extensions , which Google adds to campaigns that have not expressly removed this option. Automatic extensions are compatible with manual extensions, meaning that you can have both activated at the same time in your ads.
As an advertiser
You can set up a variety of extensions, which we’ll cover later in this guide. But turning on an extension doesn’t mean it will automatically show on all of your ads . The final decision on whether to show extensions or not (and which ones) is up to Google, based on what it deems most appropriate in each auction.
When deciding whether to show extensions
Google takes these factors into account:
Ad Rank
This parameter combines the bid, the quality of the ad and the B TO C Database page, the expected impact of extensions and other ad formats. For Google Ads extensions to be displayed, the ad must have a minimum rank.
The ad’s position on the results page
The higher an ad appears on the results page, the more space is available to display extensions. Again, you’ll need to improve your ranking to be displayed higher.
The rest of Google AdWords extensions
Google tries to show in each auction the combination of extensions and formats that offers the best performance, among those that the advertiser has activated.
