Two years after the first experiments, vertical video is coming back stronger than ever . And the proof of this is the popularity of this format on Instagram. That’s why today I’m going to analyze some of the best creative ideas for vertical videos on this network.
Creative Ideas for Instagram Vertical Videos
And if you want, we’ll explain how you can make money with Instagram in 7 steps .
Vertical video formats for your creatives on Instagram
Instagram Stories has been a huge success for advertisers and video marketing strategies , to the point that more than 50% of brands with a presence on this network have created at least one story this summer. It is a new way to connect with their users and serve as inspiration.
In light of the rise of vertical videos
On Instagram, the network itself has teamed Special Database with its creative team to provide creative ideas to brands. Here are some of their suggestions for getting the most out of creative advertising on Instagram.
Use the progress bar at the top of the screen
This way, you can create a moving contrast within your ad, for example by slowly revealing a hidden image. Think of all the possibilities this can offer for “before and after” or “with product X / without product X” Instagram creatives.
Tell a story in 15 seconds
In addition to moving from horizontal to vertical formats, advertisers have also had to rethink the time they have available for their ads. In a world full of content, users’ patience is limited, and this is reflected in the formats we have at our disposal.
Vine once made us scratch
Our brain cells to tell stories in just 6 seconds, so the 15 seconds of Instagram Stories seem like a luxury. But B TO C Database so, you will have to consider how to reduce your scripts to a minimum.
Take advantage of your profile image
Your profile image (top left) is a great opportunity to encourage WhatsApp Number Digital Library to discover more about your brand.
Emojifica
With Instagram, you can add text and emojis to your Stories. It’s a simple and effective way to personalize your ads and show that you really do speak the same language as your audience, so take advantage of it.
