Design your marketing campaign to meet the of Generation Z now and it will pay dividends in the long run. It will also give you an edge over your competitors who still focus on Generation Y first. So let’s take a look at how you can customize your marketing campaign so that your strategy meets the of Generation Z. Understanding the Psychology of Generation Z In order to connect with this generation first of all it is necessary to get an idea about the way they think and their mentality. We ne to know what makes them different from Generation Y and older generations.
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To be frank there are some significant differences between this age group and Generation Y. You probably know that Generation Z is very technically savvy. They do not know the world without the Internet and the absorption of the vast majority of information is Carri out by them online. They use many different devices including a computer laptop Denmark Cell Phone Number List tablet smartphone and so on. You should also not be surprised that they have short attention spans. In fact according to a Bloomberg study this new generation can concentrate for eight seconds compar to seconds of Generation Y concentration percent of them suffer from Attention Deficit Disorder compared to .
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percent in You may be surprise by the following – Generation Z has a great desire to make the world a better place. Even though they are young they seem to understand the ne to make a positive impact on life on the planet. Sixty percent of children ag to want their work to change the world percent currently do some kind of volunteer work and percent BU Leads are concern about how human activism affects life on the planet. These numbers are significantly higher than those of Generation Y who seem to be much less concerned about their impact on the world on a global level.