Content Angle is an important factor in developing diverse and multi-dimensional content. This factor helps creators create better quality content by covering many different perspectives, viewpoints and ways of communication. Using Content Angle will be a way to help your brand differentiate from other brands in the same field. Let’s find out ith GOBRANDING in the article below.
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1. What is Content Angle?
Content Angle is a way of developing a piece of content with a specific topic from different perspectives. Ooints of view, situations, characters or expressions.
The purpose of Content Angle is to orient the development of content before proceeding to create detailed content. Content can be articles, videos, images, newspapers, etc. Development orientation is to decide what unique situations, ideas, characters, and perspectives the content will express.
For example, you have a travel website and are about to write an article about tourist attractions in Paris. Instead of writing “10 popular destinations in Paris”, you can choose a different perspective, such as “Paris from a local’s perspective: lesser-known tourist favorites”. Just a small change in direction will make your article more unique.
Exploiting Content Angle effectively, creating new and attractive content will attract readers, create an impression of the brand and increase the uniqueness of the content. For educational, financial and legal organizations, applying Content Angles will help complete the organization’s content system. This is the factor that motivates customers to increase their trust in the brand, appreciate the attention to the organization’s professional and multi-dimensional content.
2. The difference between Content Angle and Content Pillar
Many people often find it difficult to distinguish Content Pillar from Content Angle because these two terms both play a role in helping the Content Marketing system become more complete. However, Content Pillar and Content Angle are two completely different concepts. GOBRANDING helps you recognize the difference between these two concepts right below:
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- Content Pillar : represents general and comprehensive topics in a specific field. Content Pillar acts as the backbone of the entire content strategy, helping to create consistency and cohesion .
- Content Angle : focuses on the approach and unique perspective of an article or piece of content. Content Angle helps create creativity, diversity, and multi-dimensionality in content , impressing readers and making a difference compared to other content in the same field.
For example: If a travel website has the main Content Pillar as “Travel in Vietnam”, they can use many different Content Angles such as “10 popular destinations in Vietnam”, “Experience of independent travel in Sapa”, “7-day itinerary to explore Central Vietnam”,… to enrich their content.
In short, Content Pillar and Content Angle are two important factors in building an effective content strategy. Content Pillar is a consistent main topic system, Content Angles deploys diverse perspectives from the main topic. As a professional Marketer, you need to combine these two factors smoothly to achieve the desired goals.
>> Learn in detail abouto deploy content in an effective Marketing strategy
3. The role of Content Angle in Content Marketing plan
Content Angle plays an important role in a Content Marketing plan because it shapes how content is written. By choosing and developing unique angles, content increases its ability to attract attention from the audience, creating a difference from competitors.
Content Angle also helps promote interaction and sharing from customers, thereby increasing the effectiveness of the Content Marketing strategy. Researching and developing appropriate content approaches helps increase the conversion rate from viewers to customers or supporters.
4. Elements to create Content Angle that attracts customers
To deploy content that is optimal in quantity and quality, reaching the right target audience, when using Content Angle, it is necessary to apply the necessary elements to the content. Join GOBRANDING to learn about the 6 elements that help create effective Content Angle below:
Uniqueness in Content Angle is the uniqueness, uniqueness that does not overlap with any previous content. To effectively attract customers and make customers more loyal, you need to continuously create new content for your brand. When you invest time to discover new ideas to provide value to your readers and customers, they will interact and make purchasing decisions in response to your investment. Publishing unique content continuously is also a way to increase the opportunity to improve brand reputation and website to the top position on search engines.
3.2. Useful – Solve the problem the customer is facing
Usefulness plays an important role in Content Angle. By providing content that contains useful information, solutions or instructions to help customers solve their problems, a Content Marketing campaign will create a direct connection with customers that makes them interested in the brand’s content. Instead of just advertising content, the usefulness factor helps the content become a valuable source of information that customers can use to improve their situation. This in turn helps build trust and create a positive image of the brand in the minds of customers.
3.3. Easy to find, easy to read
The easy-to-find and easy-to-read element of Content Angle is very important to attract and retain readers. According to research, readers only spend the first 3 seconds reading the title and 10 seconds reading the summary to decide whether to continue reading the content or not. Therefore, you need to optimize this element in Content Angle.
Being searchable requires you to research, use keywords that match the search needs of your target audience, and optimize SEO or the format of each platform. From there, help the article appear at the top of search engines or social media platforms, increasing accessibility.
The article is easy to read, the language is simple, easy to understand, and concise. The content is divided into small paragraphs, has clear titles, and has attention markers to highlight the main ideas, which will definitely keep the audience interested in continuing to bt lists follow the content. In addition, the elements of images and graphics also help to enliven the content and support understanding the article. From there, the content deployed based on this Content Angle can create attractive articles that easily attract customers.
3.4. Customer related
People are only attracted to issues, content that affects or is relevant to them. Similarly, Content Angle needs to resonate with customers, make them feel connected, relate to themselves to attract and retain them. This starts with understanding the target audience of the business, thereby creating content that reflects their needs, desires and perspectives.
3.5. Sharing
Content Angle content needs to be compelling enough to make users want to share it, even if there are thousands of other content in the same field. To best attract users, the content needs to create a strong impression and combine with beautiful images or videos to make the user experience more vivid and attractive. Especially, it is necessary to add CTA to stimulate them to share the content, making the brand more Viral.
>> Learn more about to effectively measure the sharing factor of Content Angle.
3.6. Expertise
Content Angles that exploit professional factors always bring special value to the audience to learn new information or verify accurate information. This factor makes the content of the article build the audience’s trust in the brand. Create a unique position in the market because of professionalism and usefulness.
To keep content engaging and competitive, Content Angles need to stay up to date with the latest information, trends, and developments in their field. Content should reflect a deep and knowledgeable understanding of the specific topic. A thorough understanding of a business’s field will build trust and increase the likelihood of attracting customers interested in that topic.
>> Refer to build professional, useful content that meets Google search engine.
5. Quality Content Angles
Many big brands have successfully applied Content Angle industry specific database in their Content Marketing plans and achieved results beyond expectations, such as Lifebuoy. The brand succeeded in exploiting the Content Angle format to solve problems for customers in the campaign to launch antibacterial hand soap products in just 10 seconds. After learning about the concept, role, and identifying the factors that help Content Angle attract customers effectively above, learning about the types of Content Angle is very necessary. Join GOBRANDING to learn about the following 9 types of quality Content Angle:
4.1. Questions and Answers (Q&A)
This type of Content Angle focuses on answering questions that the target audience often asks. By systematically organizing and presenting questions and answers, this Content Angle helps to provide information directly and reliably to the audience. This is an effective way to develop content to provide value to the target audience, while creating an interactive environment and building trust from customers.
Comparison Angle Content is a type of content that focuses on comparing different elements, products, services, or ideas. By comparing, you can help your audience better understand the strengths, weaknesses, features, advantages, and disadvantages of different options. This type of Content Angle provides information to help readers make smarter, more informed decisions about the options they are considering.
Expert and influencer content is the most trusted type of content compared to other types in the field of Content Marketing. This type of content requires the use of an image of a person who can influence a group of people. When implementing this type of Content Angle, the content creator must be an expert or a reputable person in a specific field.
The purpose of this type of content is to provide in-depth information, expert knowledge, and authoritative opinions from influencers, in order to create trust and establish a trustworthy position for the brand in the minds of the target audience.
Problem-solving content provides content that contains solutions and instructions to address specific challenges that customers are facing. This helps them solve problems, increase their knowledge, and improve their quality of life. Using this type of content will make the brand image more friendly to viewers, creating opportunities to increase traffic, encourage audiences to share content, and convert them into future customers of the brand.
