Those of you working in the Marketing field may be familiar with the concept of Content Pillar. Content Pillar is a useful tool for developing content and optimizing SEO to help increase business growth.So what is Content Pillar? How to distinguish it from Content Angle? Read the article below by GOBRANDING for more detailed information.
1. What is Content Pillar Pillar?
Content Pillar is the core topic group that businesses will deploy content based on with many different perspectives, formats,… on platforms.
In Content Marketing strategy, Content Pillars play a very important role. Using Content Pillars can build a structured, logical, consistent content system, ensuring that this content is related to the core topic set by the business.
This content system is closely linked together in that Content Pillars is the core topic, surrounded by sub-topics or groups of content that provide additional information for the core topic. Content creators will cleverly insert links to guide the audience from one content page to another within the brand’s content system.
In addition, Content Pillar will be a great assistant in helping businesses have an overview of the core topic and all aspects of analyzing that topic. Thanks to that, content creators will not miss any content and can achieve the set communication goals.
Content Pillar is a way for businesses to demonstrate their position in the field because to develop this content system, businesses need to have extensive expertise in the core topic to build unique content, bring value to the audience and affirm a professional brand.
For example: You are developing content for a website about fashion, the content system will be as follows:
Content Pillar: Spring Fashion Style
Each of these sub-topics will reflect a specific aspect of the main topic “Spring Fashion Style”, creating a structured and logical content system.
2. What are the benefits of Content Pillar?
In fact, building Content Pillar brings many special values and benefits. However, to effectively exploit these benefits is extremely important and cannot be ignored. Below, GOBRANDING summarizes the main benefits of building Content Pillar including:
2.1. Content Pillar supports SEO to get to the top of search results sustainably
I will talk about some products for you. Our azerbaijan whatsapp number data 5 million data will be 80% of your satisfaction
2.2. Business Highlighting Tools
Investing in building Content Pillar with quality, valuable content helps businesses become a reliable source of information, creating a trustworthy brand image with customers. In addition, Content Pillar also helps businesses link content more closely, connecting articles and documents together. Creating a continuous experience for users, encouraging them to explore deeper and interact more with the business’s content.
A key difference of Content Pillar is the systematization of content in a clear structure and the focus on developing important keywords and topics related to the business. This helps businesses have a higher chance of appearing on search engines and attracting traffic to their website.
2.4. Increase accessibility to potential customers
Useful, diverse and valuable content from Content Pillar will attract attention and positive interaction from customers. When using Content Pillar to build content, businesses can track and analyze indicators such as: Pageview, Time Bound Rate, Engagement or Comment from special platforms such as websites. Based on this data, businesses can identify customers’ interest in specific content and topics. Then continue to optimize the Content Pillar system to create a better interactive environment and develop long-term relationships with customers.
3. What is the difference Pillar between Content Angel and Content Pillar? Content Pillar
When deploying content, Content Pillar and Content Angle both help brands develop rich topics and content. Both are important factors in the Content Marketing campaign, but many Marketers confuse these two terms. Let’s find out with GOBRANDING the difference between Content Angel and Content Pillar right below:
>> Please find out more detailed information about Content Angle to implement highly effective Content Marketing campaigns.
In short, Content Pillar is about building a comprehensive and consistent content structure, while Content Angle focuses on the unique approach and perspective of a particular article or piece of content. Both concepts are important and play a vital role in building an effective content strategy.
4. Terms related to Content Pillar
To successfully implement any job, the prerequisite is to clearly understand the terminology used in that job. Similar to Content Pillar, to effectively implement, you should clearly understand the concepts and functions of the terms that GOBRANDING has summarized below:
4.1. Topic Cluster
A Topic Cluster is a collection of interconnected, topically related pages on a website. Each Topic Cluster consists of a Pillar Page that provides an overview of the main topic and multiplthat provide detailed content on that topic. All of these pages are connected with internal links (links to other pages on your website). A Topic Cluster will consist of multiple Pillar Pages.
A Pillar Page is a high-level content page that provides an overview of a main topic and links to in-depth articles on specific subtopics. You can think of the Pillar Page as a table of contents and the pages as individual chapters. Pillar Pages are often optimized to rank highly in search engines and are the main destination for readers looking for content related to that topic.
4.3.
Content Cluster or is deployed from the main topic in the Pillar Page plays an essential role in SEO strategy because this ystem will help optimize the structure and internal links of the website by deploying content around the main topic of the Pillar Page and Topic Cluster. Content ovides more detailed information about the core topic, creating connections and complementing the Pillar Page. A Pillar Page has manythat complement it.
For example:
Topic Cluster is “Travel in Da Nang”
Pillar Page contains the main, most focused and detailed topic on the topic of “Travel in Da Nang”, providing general information about the city, famous tourist attractions, cultural activities and cuisine.
System:
- Article 1: “Top 10 Tourist Destinations in Da Nang”
- Article 2: “Unique Culinary Experiences buy telemarketing data When Visiting Da Nang”
- Article 3: “Guide to 3 Days 2 Nights Itinerary in Da Nang”
- Article 4: “Discovering Cham Ethnic Culture in Da Nang”
Each article is directly or indirectly linked to the Pillar Page “Travel in Da Nang”, forming a large on this topic. At the same time, these articles provide detailed and complementary information to the Pillar Page, increasing value and attracting readers.
4.4. Other terms
Core Topic: The core topic of the Content Pillar represents an important aspect or large area that you want to focus your content on.
Pillar Cluster: Core Topic details are grouped into a separate group. These are connected to Pillar Pages and to each other to form a content network.
Subtopic: Subtopics are directly related to the Core Topic. Subtopics help categorize and enrich the content in the Content Pillar.
Internal Link : Links between pages and articles in the Content Pillar to create connections and improve the searchability of the content.
SEO Optimization: Optimize content according to SEO criteria to improve the position and visibility of content on search engines.
5. What are the popular forms of Content Pillar today?
To deploy coherent, logical and convincing Content Pillar content, Marketers need to determine the form and goals of Content Pillar content. From there, there is a basis for fully deploying the ideas and information of the topic. Let’s join GOBRANDING to learn about 3 popular forms of Content Pillar today right below:
5.1. Content Pillar Pages with X10 content
10X Content is about creating articles that are 10 times more engaging and detailed than the articles that rank high in search results for the same keyword. Building Pillar Content in this way can help you delve deeper into a particular topic.
To ensure the quality of a Pillar Page with X10 content, you can rely on the following criteria:
-
- Ensure customer experience on both Mobile and Website platforms.
- Provide quality content, bring valuable information in a scientific, beautiful form.
- Articles must ensure accuracy and meet readers’ information needs.
- Must have a deep understanding of customers and their psychology
- The content must be a comprehensive analysis of the topic and have the ability to evoke emotions in the reader.
5.2. Content Subtopic Pillar Page
Subtopic Pillar Page or Subtopic Pillar Page includes all the subtopics of Pillar Page. This page plays an important role in the overview of the website content. Therefore, Subtopic Pillar Page needs to be built comprehensively to help customers solve the problems they are facing.
5.3. Content Resource Pillar Page
6. Instructions for implementing effective Content Pillar with 6 steps
After learning about the theory of Content Pillar, the bt lists next important thing is to effectively implement Content Pillar, bringing certain success in brand communication and increasing brand revenue. Join GOBRANDING to study the 6 detailed steps to implement Content Pillar below:
