Guerrilla Marketing is the name given to the methodology that seeks to create unexpected and creative actions and insert them directly into the target audience’s routine.
“But wait,” you might be thinking, “isn’t that the definition of marketing and advertising as a whole?”
In a way, yes, but Guerrilla Marketing goes much further.
Think of a billboard, for example. It is created with creativity in mind and really impacts people’s daily lives. See this example from our material :
What are the types of guerrilla marketing?
Is it a disruptive and creative action? Definitely. But not at the level that Guerrilla Marketing can reach.
This is because the term “guerrilla” is not used for nothing. A brand that carries out a Guerrilla Marketing campaign seeks to occupy spaces that are not normally used for advertising.
Carry out an action in Ecuador Phone Numbers the middle of a square, for example. Or in the middle of a shopping mall corridor. At a traffic light, in an office building, etc.
The main rule of Guerrilla Marketing is to offer an experience to the . And the experience needs to be impactful enough for the action to be shared with more people, becoming
This sharing takes many forms: via the internet, word of mouth and even through traditional media.
So, a billboard, a busdoor, a totem Algeria Phone Number List in a shopping mall cannot be considered Guerrilla Marketing because of this: everything about them is already expected by the public, there is nothing different.
All of this, however, is not just an idea. There are specific characteristics determined by various authors and marketing researchers.
We’ll delve deeper into each of these characteristics and triggers of Guerrilla Marketing. But for now, let’s move on to something a little more practical:
Guerrilla Marketing can be done in many different ways.
Many people think that there is only the traditional way: doing something on the street and calling on the media to film and share the message.
But that’s not quite the case. Guerrilla Marketing can take many different forms, and can impact thousands of people at once or just one or two.
