Overall SEO is a comprehensive website optimization strategy, which is of interest to many people in the SEO community and is mentioned a lot about the positive values that it brings not only to the website but also to the development of the business. So what is overall SEO ? What are the benefits of overall SEO? Let GOBRANDING answer right in the content below.
1. What is overall SEO?
Overall SEO is a comprehensive website optimization strategy to make the website search engine friendly and improve user experience on the page.
The overall SEO process takes a lot of time. Instead, the website quality will be improved comprehensively, reaching the maximum number of customers (some people search by short keywords, but many users search for information based on psychological behavior). Moreover, this is a safe SEO method, taking place in a natural way, always being well-rated by Google.
For example: With the keyword “Samsung S8”, it is difficult for you to compete with the top sellers Thegioididong, FPT, TiKi… But exploiting the niche keyword “where to buy Samsung S8 at a good price”, you can completely reach information to customers.
2. What is the difference between overall SEO and keyword SEO?
SEO has always had two schools: general SEO and keyword SEO .
When doing keyword SEO, the most important thing is keyword selection. Usually, SEOers focus on choosing keywords that are in demand to bring to the top to support quick sales and do not focus much on niche, widespread, and related keywords.
And when you do general SEO, you will invest in niche keywords. This type of keyword may not support the top of short keywords. However, this is a keyword that hits the user’s psychology.
To understand better, let’s dive into the following differences between overall SEO and keyword SEO :
Overall SEO Keyword SEO
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Mainly focus on optimizing the website and developing the Backlink system . The higher the quality of the Backlink , the higher the chance of reaching the Top. However, after reaching the Top, SEOers need to maintain the quality of links pointing to the website to avoid falling in rank.
Traffic Large, steadily increasing traffic and relatively stable keyword rankings, which can come from a variety of search sources. Low traffic, uneven increase and decrease, short keywords often have high competition, long time to reach the top and only a certain amount of traffic comes from natural search on Google.
Sustainability High sustainability and stability, providing long-term effectiveness.
After SEO website, businesses just need to continue updating new, attractive content on the website.
What is the difference between overall SEO and keyword SEO?
Difference between overall SEO and keyword SEO.
3. Overall SEO benefits for businesses and websites
3.1. Overall SEO benefits for businesses
Sales growth: The ultimate goal of SEO is to direct customers who are in need of your company’s products/services to visit your website to learn more and make purchases. Therefore, the top keywords
Google has also introduced many algorithms for Content on websites, such as E-EAT to eliminate content that is considered inaccurate, unverified in terms of expertise and reputation. Therefore, before posting any content to users, you need to research reputable sources of information and verify the accuracy of the content before posting.
Enhance brand value: All relevant search keywords on search engines lead to your website, so doing overall SEO is also an effective way to promote your brand. The website appearing with high frequency will help more people know the brand, increasing credibility with users. Then, they will visit the website to learn about the product and increase the purchase rate.
Improve competitiveness: The nature of the market is always competitive, so is SEO. Large businesses with strong investment resources can boost Marketing to surpass competitors. But for small and medium-sized businesses, this is not easy if you do not have your own direction.
Cost optimization:
With keyword SEO, the cost isusually calculated based on the number of keywords. Or if you have your own SEO staff, the cost will be the monthly salary for the staff. But when receiving keyword SEO requests, the staff often only focuses on the keywords that are suggested to the Top. But when receiving overall SEO requests for the website , optimizing everything on the page related to the keywords is what needs to be done. Thus, with the same amount of money, you will be able to do many things that bring sustainable results and promote better sales activities .
3.2. Overall SEO benefits for websites
Increase user experience: When doing overall SEO, in addition to building content that hits customer insights , SEOers must also bring the best experiences to users on the website. Optimizing faster page loading speed, friendly interface, easy to understand, compatible with many mobile devices will contribute to bringing smooth and convenient experiences to your customers.
Keep your website stable after Google algorithm updates: Every time Google releases a new update, many websites fall out of the Top, but with overall SEO for your website, you will avoid this risk. Because content is always the “backbone” in every update. When implementing an SEO plan for your website, you will invest a lot in content on all pages. This will make the entire network of pages on the website linked, optimized to make the website stronger. Good content for users, search engines will recognize, appreciate and add “bonus points” to worthy rankings.
4. How to do overall SEO for your website effectively
After understanding what comprehensive SEO is and the benefits it brings to your business and website, you need to know how to do comprehensive SEO so that you can apply it to your website in the most complete, accurate and effective way. The comprehensive SEO implementation process will include the following tasks:
effective overall seo
Effective overall SEO consists of 6 steps.
4.1. Website analysis and competitor research
Step 1: Website analysis assessment
Before doing overall SEO for your website, you also b to b database need to check and evaluate your website. This will help you evaluate whether your website has been optimized or not by answering the following questions:
What is the purpose of building a website?
What products/services is the website referring to?
Is the website informational or sales or both?
Once you answer these questions, you will be able to build a more appropriate and effective overall SEO plan for your website .
Step 2: Market Research
After a comprehensive website assessment , you need to research the market to see what your target customers are currently interested in and looking for? Then, classify search targets and predict the conversion potential of those search targets. From there, you will know how to plan your brand development plan in the future, avoiding unnecessary mistakes.
Step 3: Research your competitors
There is a saying “know yourself, know your enemy, and you will win every battle”, so to be successful in SEO, you first need to know what your competitors are doing? What content are they providing? How are your customers reacting? What are your business’s strengths compared to your competitors? From analyzing your competitors, your business can come up with a unique SEO plan, increasing your advantage over your competitors while still ensuring high results, in line with your budget.
Step 4: Determine the keyword set for the website
Create and update Sitemap: Sitemap is like a map of the website, creating and updating sitemap according to Google standards helps Google robots find and store information faster, not missing any web pages that need to be indexed and return search what is the 5w1h model? applying the 5w1h model in… results to users. Because you know, Google’s mechanism for finding and loading information is through links.
Create and update Robot.txt file : This helps you manage what information needs to be updated by Google, and what information will be blocked from being updated by Google.
Install Google Analytics 4 : This is a Google tool that helps you view reports on user data accessing the website, where the traffic comes from and user behavior on the website. From there, make appropriate improvements and changes to improve website performance.
google analytics 4 performance reports
Google Analytics 4 reports traffic from channels.
Install Google Search Console : This is a tool provided by Google to help administrators monitor unusual factors, website errors, important notifications from Google as well as respond and send notifications to Google.
Install Google My Business : Helps to put business information on Google, along with the business address will appear on Google Map. Here is an example of the business image that will appear when users search on Google.
google my business
>> Onpage SEO is one of the important factors in overall SEO.
4.4. Content optimization (SEO Content)
Sales content or blog-based informational content both affect the website quality score. Therefore, SEO Content is also an important activity to help the content on the page comply with Google’s criteria, while providing useful information, improving the customer experience on the website. In addition, building quality content also helps enhance the brand image , reputation and professionalism in the hearts of customers, creating motivation to promote “buying” actions more easily.
In order for the overall SEO process to achieve the goal of reaching the top of a large number of keywords and increasing traffic, you need a comprehensive content development plan that is both directly related to the product and related to the target customer group. Some things to do in the overall website SEO Content are as follows:
Content Classification: Arrange the content on the website into different topic groups according to Pillar Page. This helps you not to miss topics when developing content and create an internal link system more easily.
Search for keyword sets : You need to research the appropriate keyword sets for each article and meet the search needs of Internet users.
Building SEO standard articles : After determining the keyword set, you will proceed to write articles that ensure SEO standard article criteria.
Adding Media to your article : Videos, images, Infographics, etc. will help make your article more attractive and appealing to readers .
>> See details on how to build and optimize effective SEO Content .
4.5. Off-site optimization (SEO Offpage)
Offpage SEO is Backlink building activities that take place outside the website with the purpose of placing links to promote landing pages that need SEO. However, deploying Backlinks for all landing pages is very costly in terms of resources and does not bring high efficiency compared to the investment budget.
Offpage strategy is us to serve the ne to increase important keyword rankings, improve the overall quality of the website and other pages also inherit the reputation of the SEO website.
Some businesses not only implement Offpage SEO for sales landing pages but also for information landing pages with the goal of increasing traffic. When a website has a large amount of traffic, it will be able to provide a variety of products to a large group of customers, and at the same time, directing customers to key products will be more effective.
Conducting comprehensive SEO will help the website develop comprehensively, avoid concentrating resources on certain pages, distract Google’s attention and minimize the website from being penalized by Google. And this is also the inevitable development trend of a website or in other words, an entity in society.
