Nowadays, Slug is no longer a strange term to anyone interested in a comprehensive website SEO strategy. But for beginners, Slug can be a vague or incomplete concept. In this article, GOBRANDING will explain specifically .
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I. What is Slug? What is Slug? 5
Slug is a string of characters contained in the URL after the domain name to describe the content of the page on the website.
Slug is an abbreviation based on the term “Simple Language Universal Glossary” – roughly translated as “Simple Language General Glossary” is an important component in the URL after the domain name to form a complete Permalink link. In the URL, Slug can be changed and customized to optimize SEO without affecting the content of the website even after the page has been published.
With the link e Slug is defined as “url-la-gi”. This helps users understand the content of the page that GOBRANDING wants to convey as “Concept of URL”.
II. Why is Slug important in SEO?
In website SEO strategy, Slug plays an important role in optimizing user-friendly URLs. An effective Slug not only helps users recognize and remember, but also improves the page’s position on Google’s search engine bar.
Let’s learn about the importance of Slug in website SEO with GOBRANDING :
- Create user-friendly URLs: Slugs are often standardized into friendly, readable characters, making it easier for users to recognize and understand the content of the website quickly and easily.
- Optimize keywords in URL: Based on the algorithm, Google will rely on keywords contained in the Slug to evaluate the content and index the page. Therefore, optimizing keywords in the URL helps improve visibility based on user search content, increasing natural traffic to the page.
- Easy to manage and organize website content: For website administrators, URLs containing short, easy-to-remember Slugs help them easily remember, organize and manage pages on the website.
III. What is WordPress Slug?
WordPress is an open source system that is commonly used to create and manage websites and publish blogs. WordPress Slug is defined as a Permalink of a website or article that is automatically generated by the WordPress system. In addition, this platform also allows users to easily change and customize Slug to suit their website SEO strategy.
Optimizing Slug in WordPress not only helps improve the position of the page on search engines but also creates a better impression on users, increasing the reputation of the website. Therefore, investing time and effort in optimizing Slug in WordPress is not only an SEO strategy but also an effective way to improve user experience and increase the performance of your website.
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IV. How to create WordPress Slug?
When using WordPress, Slug optimization is an important method in SEO. As mentioned earlier, the content and web pages published on WordPress will have Slug automatically generated, but to optimize SEO standards, follow the following rules:
1. Create Slug for the article
Creating and editing Slugs is very simple, users can even create Slugs for articles while writing. Below are detailed instructions on how to create optimal Slugs for articles:
Step 1: Access the article you want to edit the Slug on the WordPress platform.
Step 2: Move your mouse to the Edit icon and change the content in Permalink .
Step 3: Enter or edit the Slug according to SEO standards. Make sure the Slug content is concise, easy to read and contains the main keywords of the article.
Step 4: Click the Save or Publish button once finished.
2. Create Slug for website
Similar to the steps to create a Slug for a post, creating a Slug for a website is also quite simple. Users just need to operate on the Permalink URL, then select the Edit button and proceed to edit the Slug.
Some notes you need to pay attention to when creating Slug for website:
- Slugs can be longer to describe the content and structure of the page.
- Ensure uniqueness of Slug.
- Use analytics tools to monitor your website performance.
3. Category/Tag Slug What is Slug? 5
Category/Tag Slug is a part of the URL of a WordPress website that helps identify and categorize the content of a post based on the categories or tags attached to that post. Category/Tag Slug usually also needs to be SEO optimized and easy to understand for readers.
To set Category/Tag Slug, you need to do the following:
Step 1: Access the article you want to edit Category/Tag Slug.
Step 2: Go to Posts → Categories/Tags to create and edit.
Step 3: Select Save or Update to save changes.
Some notes when creating Category/Tag Slug:
- Choose keywords or keyword phrases that are relevant to the content or article.
- Avoid capitalization, special characters, or complex punctuation.
- Avoid duplicate Category/Tag Slug.
Author Slug helps identify the author’s name, nickname, or can be customized according to each user’s preferences. In SEO, Author Slug helps create friendly URLs and improve user experience on the website. To create Author Slug, you need to install Edit Author Slug support software in WordPress. Select Users → Edit Author Slug to edit and save after completion.
V. Instructions on 5 effective ways to optimize SEO with WordPress Slugs
After understanding the importance of Slug in SEO, let’s explore with detailed ways to optimize WordPress Slug to meet effective SEO standards below:
Method 1: Select specific, descriptive keywords
One of the important algorithms that you need to know is that Google will crawl, index and suggest pages with Slugs that match the keywords that users search for on the search engine. To optimize effectively, the keyword content contained in the Slug plays an important role in influencing the website’s ranking in the top search results. The Slug should not be too long and must contain the main keywords in the article. The Slug should be simple, specific and not contain keywords that do not bring search value to users.
Method 2: Use SEO keywords
Website URLs containing keywords that many people are interested in often rank high in Google search results. This is an extremely important factor that determines the effectiveness of a website’s SEO strategy. Through Slug, Google will better understand the main keyword as well as the topic of the article, returning high results to searchers.
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Method 3: Short but meaningful slug
Slugs play an essential role in creating user-friendly URLs, which benefit both users and websites. Creating short, concise, and relevant Slugs for your page content is essential to optimizing your URLs and attracting potential traffic.
Method 4: Use lowercase letters and hyphens
One of the useful tips when optimizing SEO with effective WordPress Slug is to use lowercase letters and separate words with hyphens. This helps the content of the page maintain the conversion rate and avoidhe website.
Method 5: Use Redirect 301 – Link redirection
As mentioned earlier, WordPress allows users to change and customize the Slug in the URL. Changing the WordPress Slug will change the entire URL of the website, so users will not be able to find the content using the old URL anymore. This disrupts the marketing list of whatsapp numbers user experience on the website.
Therefore, users should use Redirect 301 to perform the task of redirecting the old Slug to the new Slug. In this case, SEO Yoast in WordPress is a typical user support tool that can perform this feature.
VI. How to fix duplicate Slug problem in WordPress
1. What is Slug?
Duplicate Slugs are when two or more websites have the same final path segment in their URLs. This can cause the website to not rank well in search results or even be removed from Google’s index.
Some common causes of duplicate Slugs that reduce the reputation of the website:
- Spammers, keyword abuse: Keyword abuse affects search engines’ ability to recognize page content, thereby reducing user experience on the website.
- Poor content management: Manually creating Slugs without clear rules or repeating old Slugs when creating new content are common causes of duplicate Slugs.
- Using a suboptimal content management system (CMS): Some CMSs can automatically create duplicate Slugs if not configured correctly.
- Improper Installation of SEO Plugins or Modules: Some SEO Plugins or Modules can create duplicate Slugs if not used properly.
2. How to fix duplicate Slug problem
In fact, WordPress will automatically number duplicate Slugs to avoid conflicts in the process of searching and identifying the content of the page. However, you need to quickly propose solutions to avoid affecting the reputation of the website.
Here are the correct ways to fix duplicate Slugs:
- Check your website for duplicate URLs: Use SEO checker tools or manually check each URL on your website.
- Modify Duplicate Slugs: For completely duplicate Slugs, need to modify to new, unique Slug for each page.
- Using Canonical Tag: For partially duplicate Slugs, Canonical bt lists Tag can be used to specify the canonical site for the content.
- Update your content management system (CMS): Make sure it is configured correctly to avoid creating duplicate Slugs.
- Use a reputable SEO Plugin or Module: Choose a reputable and properly configured SEO Plugin or Module to help create optimal Slugs.
Each website, article, and subpage is done properly, complying with the rules and requirements of search engines, helping the website and article create a good impression on users and improve natural traffic.