Target Audience is a term that is no longer strange to anyone studying and working in the Marketing industry. Target Audience is understood in Vietnamese as the who are likely to be interested. In the products or services of the business or have some common characteristics, interests or needs that the business wants to reach and meet . Let’s find out with GOBRANDING what is businesses. Will have appropriate directions for Marketing and business strategies, thereby bringing in more revenue and profits.
What is Target What is Target Audien Audience?
Target Audience (abbreviated as TA) is the customer group that the business is aiming at.
Target Audience represents the group of people that marketers What is Target Audien and businesses want to attract, influence, or provide products or services to.
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Identifying the right target customer group plays an important role in ensuring that marketing and communication activities achieve maximum effectiveness. For each different product or service, this term can be defined based on separate factors such as age, gender, geography, interests, needs, income, etc.
II. The difference between Target Audience, Target Market and Target Customer
1. Target Market – Target Customer
The three concepts “Target Customer”, “Target Audience” and “Target Market” are often used in the marketing and business fields to define the people a business wants to reach. However, there are certain differences between them.
Target Market : Focuses Audien on a broader scop
Representing the group of people that a product or service is aimed at. This is a group of potential customers with similar needs and that the company wants to reach. Target Market can be determined based on factors such as population characteristics, geography, economy, culture, etc.
Target Audience : Focus on the specific audience that the marketing message is aimed at. They are people who are likely to be interested in the product or have common interests or needs that the business wants to meet. The target audience often determines factors such as age, gender, interests, needs, income, etc.
Target Customer : This is the group of people in your Target Audience that you want to convert into actual customers. They may have a specific need or desire for your product and are likely to make a purchase. Identifying your Target Customer helps you focus your marketing and sales efforts on people who are more likely to convert into sales. Your Target Customer is usually a smaller portion of your Target Audience.
In short, Target Customer < Target Audience < Target Market . Understanding these three concepts helps new marketing and sales plans target the right group of people who are likely to become customers of the business.
distinguish target market target audience target customer What is Target Audien
Distinguish between Target Market – Target Audience – Target Customer.
2. Illustrative example
To help you understand the difference between the three terms above, GOBRANDING provides an example of a sportswear manufacturing company, specifically a product of running shoes.
Target Market: The entire market related to sportswear, including all people who can buy running shoes. The target market ranges from professional sports enthusiasts to casual runners and participants in other sports activities.
Target Audience: Is the specific customer group that the business wants to attract, specifically:
– People aged 18 to 40, have an active lifestyle, love sports and regularly participate in running competitions or running clubs.
– They are also likely to be interested in new technology in running shoe manufacturing, especially cushioning and support.
– Live in large cities or areas with many opportunities to participate in sports activities.
Target Customer: Target customers are people in the target audience who are looking to buy new running shoes to improve their running performance.
Target customers are likely to become actual customers, they are willing to choose the company’s products when considering features, price and product reviews.
So, Target Market is the entire sportswear market, Target Audience is a subset of this market with specific characteristics, and Target Customer is the group of people in the target audience who are likely to bring real conversions to the business.
Why do businesses need to research Target Audience?
Researching and understanding target customers is always an important and extremely necessary process for businesses, requiring proper investment in time, human resources and costs. Here are some reasons why businesses need to prioritize target customer research.
1. Understand customer needs
Researching your target audience helps businesses better understand their needs, wants, and preferences. By learning about your customers, you can provide better products, services, and experiences that meet their needs.
Create effective content
Based on information from target audience research, businesses can create valuable advertising and marketing content that meets customer needs. This helps increase product conversions and company revenue growth.
3. Optimize marketing and communication strategies
Target audience research helps businesses better understand how to reach and engage with their most important audience groups . This allows businesses to optimize their marketing and communication strategies, avoiding wasting time and resources on reaching people who are not their target audience . At the same time, use the right communication channels and create engaging content.
Build long-term relationships with customers
Researching your target audience helps businesses build long-term relationships and increase customer engagement. By better understanding your customers, businesses can create personalized marketing campaigns, provide better customer service, and create positive customer interactions.
5. Increase competitive advantage and sales
Researching your target customers helps businesses gain a competitive advantage by creating better value and experiences for customers than their competitors. By better understanding your customers, businesses can learn the strengths and weaknesses of their products or services and adjust their business strategies to increase their competitiveness and attract customers.
6. Reduce unnecessary risks and costs
Target Audience research helps businesses avoid unnecessary risks and costs. Instead of reaching out to a large market, businesses can focus on the specific customer groups they are best able to attract and serve. This helps avoid wasting resources and money on marketing to the wrong customers and focus on customer groups with higher potential.
Adapt flexibly to market changes
Researching your target customers helps businesses monitor and better understand market changes. Businesses can quickly adapt and adjust their business strategies to meet new customer needs and trends. This helps businesses stay competitive and create new opportunities for growth and sales expansion.
IV. How to determine Target Audience for business
Target is extremely important for businesses because identifying the right audience helps bring high efficiency to the approach strategy, improving conversion rates. However, not all businesses know how to identify correctly, quickly and most effectively. Let’s find out with GOBRANDING how to identify the that businesses can refer to.
6 ways to define target audience
6 ways to effectively define your target audience.
1. Demographic research
To determine the Target Audience for your business based on demographic research, you can follow these steps:
Study population parameters such as age, gender, family b to c database composition, education level, occupation, income, and geographic location.
Identify the age group the business wants to target.
Find out the interests, needs, and benefits your target audience wants from your product or service.
Identify the problems and difficulties your target customer group is facing and find out how your business’s products or services can provide effective solutions.
Evaluate the competition and learn about your competitors’ strengths and weaknesses in reaching your target customer group.
Create target customer profiles based on collected information, including demographic characteristics, interests, needs, and purchasing decision factors.
By applying demographic research to defining your Target Audience, you can better understand your target customer group and develop appropriate marketing and business strategies.
Determine Target Audience Location
Location is also a useful method for businesses to choose their Target Audience group. Here are some suggestions:
Identify geographic location: Identify the geographic area that the business wants to focus on, including specific countries, cities, and geographic regions.
Geographical area analysis: Study the demographic, cultural, economic, social and business environment characteristics within the identified geographic area.
Consider product or service fit: Determine whether the business’s product or service fits the characteristics and needs of people in that geographic area.
Identify target customers in the geographic area: Identify target customer groups based on demographic characteristics, class, interests, needs and business goals in the identified geographic area.
Create target customer profiles: Compile information about your target customer group in a geographic area, including demographics, interests, needs, and purchasing decision factors in the first place.
Find out about interests and activities
Understanding customer interests and activities will help businesses identify specific audiences and create marketing and business strategies that are marketing buy sms-mailing aligned with customer interests and needs. Here are some steps to understand interests and activities:
This helps businesses better understand what customers care about and love.
Online Activity Monitoring : Track your customers’ online activity across social media, blogs, forums, and other online platforms in the first place. This provides insight into what your customers share, discuss, and are interested in.
Participate in events and communities: Attend events, seminars or communities related to your business’s field of operation to learn about customers’ interests and activities in a real-world environment.
Data and feedback analysis: Use data and feedback from customers, including comments, reviews, and direct feedback to better understand what customers want and need from your products and services.
Create target customer profiles: Based on the information collected, create a detailed profile of your target customers, including their interests, passions, activities, and business goals.
Research trends on Google
By researching Google trends, you can gain important insights into customer trends, needs, and attitudes. This helps you better identify and understand your Target Audience and develop appropriate marketing and business strategies.
