In the context of the rapidly developing digital age, customers can become a Content Creator that greatly influences the brand. Content created from users’ actual product experiences will help businesses effectively convince more new customers. This is the reason why UGC is gradually becoming an important factor that businesses should not. Ignore in their Marketing strategy. Through this article, let’s learn with GOBRANDING what is UGC? and ways to optimize UGC to contribute to the success and development of the brand.
I. What is UGC (User-Generated Content)?
UGC (User-Generated Content) is content that includes text. Images, audio or video that is created by users instead of the brand itself.
This content can be social media posts, reviews, blog. Comments, or information that is widely shared by the user community. Quality UGC is content that is created from. Real experiences and not exaggerated for promotional purposes. This authenticity creates trust between consumers and brands, making UGC a valuable asset in the digital marketing data warehouse.
For example, Coca-Cola’s Share a Coke campaign launched on June 9, 2014 made a strong impression when they printed hundreds. Hf the most popular names. On Coca-Cola bottles, attracting customers to find their bottles and post photos on social. Jmedia with the hashtag “ #ShareaCoke” . In less than a year after its launch, the campaign quickly gained. Traction in 70 countries around the world. This was followed. By a 2.5% increase in Coca-Cola revenue. And 25 million new followers on Facebook. In addition, this global beverage brand effectively. Applied the UGC strategy through 500,000 photos posted on social media by users with the hashtag “#ShareaCoke”.
II. Popular forms of UGC
UGC comes in a variety of forms, including text, images, video, and audio. Let’s take a look at some of the most common forms of content that customers consume:
Social Media Posts: Users tend to share their personal thoughts and daily experiences on social media sites like Facebook, Instagram or Twitter. The benefits of this form of UGC are its rapid spread and increased user engagement.
I’ll discuss about several products for you. 95% of our information will assist you. You can use our data for a variety of purposes. You can conduct business brazil whatsapp number data 5 million with 5 million Belgian WhatsApp numbers. Thank you!
Review: Content can be real customer reviews and feedback on e-commerce platforms (Shopee, Lazada, etc.) or other channels such as Google, social media groups, etc.
Photos and videos : Users share photos or audio of their unique experiences, creating vivid and real-life content. A popular form of UGC is videos that review products or provide useful information to viewers.
Blog Posts : Some highly skilled customers often write blog posts sharing their experiences and opinions based on their personal and professional perspectives. This helps readers get an overview of the product and make the right purchase decision.
Audio content : UGC in the form of audio can be mentioned as radio, Podcast (a term referring to digital audio files posted on the Internet with many interesting topics). With the current busy life, users increasingly prefer audio content because of its convenience.
III. Benefits of UGC for businesses
UGC benefits
Benefits of UGC for Business
After learning what UGC is, GOBRANDING will provide 5 benefits of using customer content properly:
1. Increase brand authenticity
Real customer content helps build brand authenticity. Customer-generated reviews, images, and videos not only serve as a source of credible confirmation of product quality, but also increase trust from the buying community. This helps businesses build a genuine and trustworthy brand image in the minds of customers.
2. Improve customer experience
UGC (User-Generated Content) is a bridge between businesses and customer communities. Customers will feel like they are part of a community that is creating and sharing common values. It also helps build a space for users to learn more about the product, exchange opinions and share real-life experiences. The community created by UGC is a positive factor in enhancing the customer experience.
3. Save Marketing costs
Instead of spending a large amount of money on traditional advertising, businesses can now save on marketing costs by leveraging content created by customers to promote their products. Customers tend to trust opinions and feedback from other users more than marketing content created by businesses to attract customers. Therefore, using a UGC strategy from stories, real experiences and genuine feelings will help businesses connect more strongly with target customers without having to spend a lot on advertising.
4. Build trust, increase conversions
Stories, positive reviews and testimonials from people who have experienced a business’s products are one of the important factors in customers’ purchasing decisions. This shows that UGC strategy not only helps maintain the relationship between businesses and current customers but also effectively increases the conversion rate from content viewers to product buyers.
5. Increase SEO performance for Website
User-generated content also has a strong impact on search engine optimization. Google and other search engines often value content written from real-life experiences because it often contains natural keywords and contains content that solves the problems that users are facing. This shows that applying UGC will contribute to improving SEO performance and the position of the business website in search results, while increasing the ability to reach target customers.
– Ask for feedback from users: Asking users to share their feedback and reviews about the products/services that the business provides is also a way to increase UGC. Feeling that their reviews are accepted and shared can be a great motivation for them to continue interacting with the brand.
– Collaborate with Influencers : Working with Influencers who are also customers benefits brands in two ways. First, they know what kind of content resonates well with the brand’s target audience. Second, because they already have a significant following, their posts will encourage more discussion about the brand.
– Create engaging contests and challenges: Running a contest or challenge with attractive rewards is a powerful way to motivate users to create content. If your challenge is truly interesting to the community, it has an even greater chance of going viral and increasing brand awareness.
– Share a touching story: Emotional connection is a powerful factor that makes users want to share their experiences with the community. Businesses can create a story based on the Storytelling method , arouse genuine emotions and want them to share their experiences with personal images and videos about how your product has changed their lives.
– d an online community where users can share opinions, chat, and create their own content.
V. 4 steps to optimize User-Generated Content for businesses
Knowing how to apply User-Generated Content (UGC) in your marketing strategy will help attract potential customers for your business. Here, GOBRANDING will list 4 steps to help businesses optimize UGC effectively:
4 steps to optimize ugc
4 steps to optimize effective UGC
Step 1: Set goals for your UGC campaign
Before starting a campaign, ask yourself: “What is the specific goal of the UGC campaign?” The goal could be to increase brand awareness, increase sales, build customer engagement, or create content for your product/service… Make sure that the campaign goal will closely contribute to the overall business strategy of the business.
For example, Apple’s “Shot on iPhone” campaign was launched in 2017 to reframe the public perception of negative customer feedback about iPhone photo quality. By b to b database asking iPhone users to share their best photos with the hashtag “#ShotoniPhone” on Instagram and Twitter, it resulted in over 15 million posts on Instagram and was considered one of Apple’s most successful UGC campaigns at the time. The campaign not only helped Apple restore customer trust and increase brand credibility, but also built a community of active users.
Step 2: Choose a channel to collect customer content
To be able to choose an effective channel to collect content from users, analyzing the customer target is an important step. Priority should given to choosing platforms with a high level of frequent customer use such as social networks, blogs, and Postcar because these are places that help businesses take advantage of content through customer interactions on that platform.
Businesses should combine the use of many different channels to increase the opportunity to collect UGC. For example, organize contests on Facebook, encourage reviews on the website or organize offline events to collect feedback from the community, etc.
Step 3: Encourage UGC creation
When implementing a UGC strategy, businesses need to identify trends, positive and negative opinions to get an overall view of how customers feel about the brand. To do this, they need to work closely with the content creation and marketing departments to create contests with prizes or stories that lead customers to share their experiences and opinions.
Always remember to send a sincere thank you to the users who create content for your business, this shows appreciation for their contributions and encourages customers to interact with your brand more.
Step 4: Listen to customers and improve the product
Always change and improve the product based on customer opinions and feedback to enhance the experience and build trust with users. After implementation, the brand will receive positive UGC content and convince customers to continue using their products. Businesses can use the Social Listening method to monitor and grasp customers’ opinions and reviews about the brand on social networking platforms.
VI. Conclusion
Through this article, GOBRANDING has help you understand that UGC (User-Generated Content) is content creat by users, helping to build an interactive community and bring authenticity to the brand’s online image. At the same time, discover 4 steps to optimiz what is brand love? 5 stages of building brand love e UGC, from setting clear goals for the campaign, choosing the right channel to listening to customer opinions and improving product quality, each step is important and contributes to the overall success of the business’s UGC strategy.
In addition to applying user-generated content to increase website SEO performance, businesses can refer to GOBRANDING ‘s comprehensive SEO service for maxi`mum support in optimizing and boosting website rankings on search engines.
