Decision With such information, we can use to define advertising concepts. Develop by Richard Vaughn, Senior Vice President of Foote, Cone and Belding Advertising. The FCB Involvement Grid showcases how consumers approach different product buying processes. This process is mainly driven by product type. FCB Involvement Grid consists of Axis (Axis) and Corners (Quadrant) together. Quadrant (Learn-Feel-Do) Decision making involves highly rational thinking. Buying a product requires research.
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That affect consumer perception and decision Wallis and Futuna B2B List making The products in this group. Are quite expensive and are mostly important, such as cars, houses, cameras, DSLRs, mobile phones, insurance, computers. The strategy should focus on providing information that builds cribility. Emphasize product features Quadrant (Feel-Learn-Do) Decision-making involves the use of emotion. Buying products is bas on feelings such as pride, personal preferences. or the fulfillment of happiness, such as perfumes, jewelry, luxury brand cars, fashion products, and various high-end products. The strategy should be convey with beautiful images. Reflecting on identity and creating good experiences use less text Quadrant (Do-Learn-Feel) Decisions that use less rational thinking The vast majority of purchases are made for everyday items.
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That are us on a regular basis, such BU Leads as blades hit by car oil, toilet paper, ordinary shampoo The strategy us should be product demonstrations. making products into everyday life to create a purchase Quadrant (Do-Feel-Learn) Decisions that involve little emotion Focus on quick response or being us by people close to each other. When considering buying products such as cigarettes, liquor, sweets, candy, ice cream, the strategy us should focus on presenting what people generally use. After testing with the FCB table, By guerrilla marketing (Guerrilla Marketing) it uses a relatively low budget but works quite well.