Marketing And now it’s the era of content making. For the content format that we are writing, there are mainly formats together: Topical Content Content that occurs in a real-time manner, which has the advantage of presenting a story that can immediately attract people’s attention at that time. on generating traffic on the website for short term searches. Which topic must be able to attract well in order to see clear results. Because Topical content is content that comes quickly and quickly. being in the spotlight for a short time Examples of this type of content are industry news.

Sometimes both are possible

News activities or events that are going New Zealand B2B List on or currently occurring. Company press releases. or writing content about summaries from meetings or seminars that is of interest to the general public Evergreen Content time to write. It’s often a story that creates long-term value. Most of them are educational content that has long-term results, such as interviews with experts in various fields. Creating content related to teaching or giving advice Talking about the history of the past Or even doing Q&A content. Evergreen content may not be able to arouse interest in the short term like topical content, but it has a positive effect on SEO in the long run.

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Content are different

Both Topical Content and Evergreen BU Leads Content are different but have their own benefits. Let’s ask each other questions about what kind of content our brands should use. The answer lies in the marketing objectives of our brand. And who is our target group before deciding to create content that hits the heart? If we see the whole picture We will see what kind of content is suitable for our brand. Some brands may be a good fit for Topical Content, some may be a good fit for.

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