However. you can track specific metrics for each stage of the marketing funnel and use them to calculate partial ROISourceCMI . Likewise. estimating the ROI of SEO-l content marketing is not difficult. You can view the traffic potential and value of Find topics relevant your top ranking results and calculate the cost of writing. publishing. and promoting an article compar to the qualifi traffic the article can drive over time. Recommend viewingOur of content marketing available blog post podcast video information chart free tools template e-book Checklist the list goes on. You may want to do something that will hopefully reach more people.
And because sometimes it’s easier
But we recommend you take a more strategic approachfocus on the two or three formats that are likely to have the biggest impact on your business. For us. blogging is our oldest form of content. We know our SEOs. to create Phone Number List evergreen content that ranks and drives target traffic back to us. to explain something in a video. especially when you’re trying to demonstrate how a tool works. we’ll also make videos. emb them into our articles. and post them on YouTube. If you know that your readers primarily use Google to solve problems or find ideas. you can replicate our blogging success by using SEO. a three-step process to drive traffic to your contentFind topics relevant to your business Create content promote it .
And therefore your content A similar
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Think about what people can type into Google to find youthis is your se keyword . For example. if your company sells analog photography equipment. the starting point might just be mm film. Enter that keyword into Ahrefs Keyword Analysis and check out the Questions report. which gives you content suggestions express in questions. Jot down any questions you BU Leads can answer in a blog post. Recommend readingHow to do SEO keyword research . make sure the content you create matches the searchers expectations. this example. youll notice that the search results are for step-by-step guides that include a specific at home angle. which tells us that most searchers are likely to be amateur photographers rather than professionals.