Ogilvy Sugarman Benson and Dmitrikot Peter Panda. You can easily find reference lists on the internet. However any information on copywriting should be treat with caution. Some books contain outdat recipes that are no longer valid. Other suggestions are not suitable for Russian text for example the suggestion to capitalize all words. There are also lessons on the Internet from theorists who haven’t written a meaningful article in their life but at the same time are willing to teach others. To we out such garbage compare.
Russian copywriters Denis Kapulunov
The tips of different authors with each other and Catalan Email List check everything in practice. If a recipe doesn’t work throw it in the trash without mercy. Over time and with experience you’ll start to spot the bad advice at a glance. Don’t read passively. theory into practice immiately. Does the author give an example Suggest your choice. some practice for it. When you come across a useful idea be sure to write it down in Notepad or a special text file. Along the way answer in writing two questions How can I put this into practice When do I start using it But what if you have absolutely no time to read Well.
To benefit them the most try to translate
Then try to absorb at least a little BU Leads information. Watch videos search and download suitable audiobooks. The latter is especially handy toss in your phone and listen while doing chores. Of course they are far from full-flg books but they at least allow us to move forward a little. Skills In order not to follow the trend please plan your growth. The easiest way is to use a skill list. Think about it What does a copywriter ne to know to be successful For example in the initial stages the list might look like this literacy; stylistics; informative texts; search engine optimization texts.