Your email header is one of the most important parts of your email. It’s the first thing your recipient sees, and it can make or break the success of your email campaign. Unfortunately, many businesses make common mistakes when it comes to their email headers. These mistakes can lead to lower open rates, click-through rates, and conversions. In this blog post, we’ll discuss 7 email header mistakes that are killing your business. We’ll also provide tips on how to avoid these mistakes and create email headers that will help you achieve your marketing goals. 1. Using a generic “from” address one of the most common email header mistakes is using a generic “from” address. This could be your company’s name, your personal email address, or even a free email service like gmail or yahoo. Using a generic “from” address makes it difficult for your recipients to know who the email is from.
This can lead to lower open rates
As recipients may be more likely to delete emails from unknown senders. Instead of using a generic “from” address, use a personalized “from” address that includes your name and company name. This will help your recipients know who the email is from and make them more likely to open it. 2. Using a boring subject line the subject line is the second Photo Retouching Service most important part of your email header. It’s what will determine whether your recipient opens your email or not. If your subject line is boring or generic, your recipient is more likely to delete your email without even opening it. To avoid this, make sure your subject line is clear, concise, and attention-grabbing. It should also be relevant to the content of your email. For example, if you’re sending an email about a new product launch, your subject line could be “our new product is here!” or “introducing our revolutionary new product.
Using all caps in your subject line
Using all caps in your subject line is a surefire way to make your email look spammy. Spammers often use all caps in their subject lines to get people’s attention, but this tactic is also very annoying to recipients. If you want your email to be opened, avoid using all caps in your subject line. Instead, use lowercase letters and only capitalize the first letter of each word. 4. Including too much text in your subject line your subject line should be short and to the point. If it’s too long, your recipient may not read the whole thing. A good rule of thumb is to keep BU Leads your subject line to 50 characters or less. This will give you enough space to write a clear and concise subject line without going overboard. 5. Using irrelevant keywords in your subject line some people try to increase their open rates by using irrelevant keywords in their subject lines. For example, they might use keywords like “free” or “money” in an attempt to get people to open their emails.
