Shares, and comments in the contents that we want to measure. Events or events Define a clear target group and view feedback from customers. Gathering information about the target audience. It allows us to provide content that is clearly appropriate and useful for age, gender, interest, income, education. Which information can obtained both from our own in-house surveys. And another case, if we already have a website or social media. We will have information of website visitors and social media followers by gathering audience information through.
Entertainment and inspirational
Google Web Analytics, Social Media Guam B2B List Analytics, including people who subscribe to our website. Or even collecting information from customer feedback whether they. Have feelings or have questions about the content we write which will allow us to see both interest customer requirements and may see the problems encountered Then use all the information to create a Buyers Persona. Or a fictional character for our target group that they have any problems What you interested in? What is your goal in life? What are the motivations?at is the need What challenges lie ahead.
Some groups may be
What are the channels for receiving BU Leads news and information? What is your favorite type of content to read? It will allow us to create suitable content and reach the real needs of our customers.you want. There are many types of content. Each type has a different purpose of style and communication. The content must be created from the basis of the organization’s marketing objectives. is a tool called Content Matrix that helps us to choose the right content format. In Content Matrix, it describes the content format that is divided into types, namely, educational content, persuasive content (Convince), entertainment content.
