In fact complementary colors look so good precisely because they contrast with each other. There is a huge amount of research on call-to-action button color choices and they prove that eye-catching buttons convert better. So if there’s something that your user should definitely notice make that element contrast with the rest of the page or at least the design elements closest to it. . Integrate branding Finally think about how your color scheme fits in with your branding. Most likely your brand already has certain colors associated with it.
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If so you can use an existing color palette when creating a color scheme for your site. However you may need to customize your brand color. If one of your chosen colors causes negative associations you can choose another color. This is key – think about people’s color associations. Do these associations align with the values you’ve built your brand on It’s also UK Phone Number List helpful to look at how other brands have tackled the color scheme issue. Here’s an example from the Medium site: Fig. Medium site color schemes When you look at display ads you’ll notice that they often use the same colors.
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Blue is very popular. Finally start using color schemes! You now have all the tools you need to create a stunning eye-catching color scheme for your site. All that’s left is to go and do it. You’ll have to go through trial and error but that’s part of the process. A good color scheme needs to go through a certain cycle. Here’s something else important – this knowledge BU Leads will be useful to you in the future. These design principles have many more applications than website design itself. You can use them to optimize social media posts or infographics. But let’s start with the site.