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SEO is about optimizing a website for search engines to increase its visibility and search engine rankings. SEO optimization includes, among others, creating content optimiz for keywords, link building and optimizing the structure of the page. SMM is BU Leads a marketing strategy that involves promoting a brand or product using social mia. This strategy can be us to build brand awareness and increase website traffic by creating user-engaging content and advertising. HOW TO EFFECTIVELY COMBINE SEO AND SMM TO ACHIEVE BETTER MARKETING RESULTS In order to effectively combine SEO and SMM to achieve better marketing results, several key strategies must be us.