Then use all the information to create a Buyers Persona. Or a fictional character for our target group that they have any problems What are you interest in? What is your goal in life? t are the motivationswhat is the ne What challenges lie ahead? What are the channels for receiving news and information? What is your favorite type of content to read? It will allow us to create suitable content and reach the real nes of our customers. Choose the content format you want. There are many types of content. Each type has a different purpose of style and communication.
It can be us to promote
The content must be creat from the basis Burundi B2B List of the organization’s marketing objectives. By content format, there is a tool call Content Matrix that helps us to choose the right content format. In Content Matrix, it describes the content format that is divid into types, namely, ucational content, persuasive content (Convince), entertainment content. (Entertainment) and inspirational content (Inspire), each type has a different form of content, such as making an E-Book or Infographic suitable for making knowlge such as writing articles Infographics, Videography, E-Book.
The business and benefit
Remember to keep the content up-to-date at all times. Always check the content you have written on the website. or other channels such as company information BU Leads products or services to be up-to-date at all times Specifically, the content should be in terms of engaging marketing. Content that can be link to our business and create some action In addition to updating existing content, we should make good content relat to business, for example, if our company deals with real estate brokerage firms. to buy a home How to view location how to fix the house or home decoration News about real estate.
