Therefore, for a good conversion, the website of an online store must have a clear catalog structure. Important note: clear for the user, and not just for you! No matter how wide the range is, three nesting levels are enough: Section, Category, Subcategory. so with an The visitor is unlikely to go deeper impressive product line, it is better to add detailed filters: for this, buyers will definitely say “thank you”.
Not all users like to scroll through
the catalog: many find it easier to use the Special Data search straight away. Therefore, it is important to pay sufficient attention to this function: so that people receive all relevant results for the entered queries. The search itself, as well as filtering, should work as quickly as possible. Simple order form In some online stores, to place an order, you must register, enter your passport details, registration address, card details, and even your grandmother’s maiden name.
Such increased interest in the
client’s persona scares off those buyers who seek BU Leads maximum anonymity. In addition, in Internet marketing there is a rule common to all niches: the more actions are required from the user, the lower the conversion. In fact, to place an order, all you need is a phone number, a choice of delivery and payment methods, and a list of the products you want to order.
