Business which has been unprofitable for about two years has been kept afloat thanks to the sale of leftovers and a surge in interest in rugs in the fall. The old ways of promoting your store such as advertising in newspapers radio and television are not working anymore. The first stage. Competitor and Target at competitors’ accounts studi photo and video content and merchandise offerings. Then I start creating visuals for the client. Along the way I found that stock images didn’t convey to the audience and turn to copyright content.
Audience Analysis Nadezhda look
In the first stage the manager made a classic mistake. She misidentifi the target audience for the business.it was determin that the main Armenia Email List buyers of the rugs were Muslims. They decorate their dwellings with rugs which are also ne for prayers. This idea was reject by the store manager. He immiately stat that these were not his customers. rugs are primarily bought by older people who want to keep warm. In general rugs and paths are associat with grandmothers old apartments and log cabins. This assumption also prov to be wrong. In a few weeks thousands of dollars on the copy.
After brainstorming with colleagues
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