Company And where is it in the Content Matrix to see if what we have done or are doing is appropriate or not. To be adapted to be more efficient Try to compare with competitors in the same business that. What kind of content formats are competitors using to market or promote their brands. This will be a good reference for content planning. Brainstorm with teams involved in shaping future content formats and types. To prepare for creating content suitable for target customers Then take what we review from the first step.
With their target audience
Let’s choose the right content format and start Eritrea B2B List planning for content creation. The content that is made should also be content that attracts people’s attention. Although we can see the difference in business types. And suitable content formats But it’s not that B C businesses can’t use the content format that B B can use. For example, if our brand is a water purifier brand, customers must want to search for information. Product advantages product origin which can be presented in the form of an interesting article about water or other perspectives.
That is not rational
Therefore, we should stick to the marketing BU Leads objectives and target groups. and adapted appropriately for maximum benefits Branded Content is one of the marketing methods used during the period of continuous saturation of marketing communications. Because the target audience or customers receive too much information from various channels (Overwhelm), causing boredom to the point of blocking ads or skipping those ads. Therefore, doing pure advertising as in the past It has become something that is not suitable for this era. The consumer group or consumers are not comfortable with hard sell advertising, causing brands to find new.
