Undoubtly, such high results were influenc by the coronavirus pandemic, which is also reflect in the present chart. The largest increase was record in the “food” category – in Q it amount to compar to in Q . Product categories most frequently purchas online In the second quarter of , customers in Swen were most likely to buy online products from the “beauty and health” category. Compar to the same period of , this category record an increase of percentage points. The “clothing and footwear” category also rank high, but its popularity increas only slightly, by only percentage points.
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Noteworthy is the fairly significant increase in the popularity of online grocery shopping – from to . Share of purchases made in Swish e-shops Ghana Email List compar to foreign e-shops Customers in Swen definitely favor domestic e-shops. Depending on the category, the distribution of popularity of Swish and foreign stores is slightly different. Swes are more likely to visit foreign online stores in search of products relat to cars, motorcycles or boats. Here the ratio is for foreign stores to for Swish ones. The category that Swes look for least often in foreign stores is groceries.
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Increase in revenue from e-commerce, broken down by market segments In addition to the tourism and hotel segment, all analyz industries record a percentage increase in e-commerce revenues in compar to . Despite this, consumer spending express in US dollars was the highest in this category and amount to as much as . billion. Preferences of Swish users in the area of e-commerce Preferences of Swish users in the area of e-commerce The most important BU Leads functions of the online store when placing an online order Among the functions that are most important when placing an order in an online store, the Swes indicate a good and understandable product description – this is not by as many as of respondents.