Using a tool calld Content Matrix can help us see the appropriateness. Of content formats that are suitable for both types of businesses. Target group including the purpose of communication that can be usd to plan content marketing effectively. Content Matrix The Content Matrix consists of two dimensions, looking from left to right as a consumer’s purchasing decision process. From the creation of awareness (Awareness) to the purchase of products or services (Purchase). In another dimension, if looking from the top down, is the purchase decision that relates to emotions (Emotional) to the purchase decision with reason Rational.
Lets see what kind of
In the Content Matrix, it also describes the form Egypt B2B List of content that is divided into types. Educational content (Educate), persuasive content (Convince), entertainment content. (Entertainment) and inspirational content (Inspire) If your brand is B C, the right content should be entertaining. May use contests, answering questions or playing games to get customers to participate and create awareness. that focuses on emotional access And by bringing actors as presenters Posting information on various forums That helps create inspiration or a catalyst for making a purchase decision.
Content formats are use
On the other hand, if your brand is BU Leads B B type, then credibility and detail are important. and effect in making purchasing decisions Content created to create awareness may include writing articles to educate. press release Communicating with Infographics and Convincing Customers to Buy with Events Webninar Presentations of Successful Case can convince people to buy products or services. How to get startd with Content Matrix ? Let’s take a look at what each type of content qualifies. And clearly state how each type of content is measured against KPIs to ensure the best results when communicating.
