By combining these two definitions, lead nurturing ends up including all the interactions that take place between two phases. Of the purchasing journey (initial phase and final phase, where the final phase must however also be understood as a new incipit of conversation. Within a consumption life cycle which never before deviates from the regulatory rigidity of the old funnel). These phases correspond to as many states of the consumer , specifically of the digital consumer: the visitor phase , i.e. the initial phase, and the customer phase , i.e. the final phase. When the user-visitor finally becomes a customer, a change in status occurs . The people who work in the marketing team must organize their activities to best manage this step – which is actually divided into a myriad of branching steps.

Lead nurturing

customer nurturing, to Belgium Phone Number List maximize ROI. On acquired customers Not only that, lead nurturing overlaps with customer nurturing. Seamlessly reconverting into another system of actions, this time aimed, rather than at creating opportunities for preliminary knowledge, at consolidating and maintaining vital an already existing relationship. The nurturing that the brand must undertake is destined to be fueled for the entire. Time that customers remain in contact with the company. And, for the most far-sighted brands, even afterwards. Yet. Even if the results are indisputable, there still seems to be some resistance: think. For example, of the fact that only 29% of brands invest in lead. Generation actions after the initial purchase (compared to 81% who regularly invest on the “before”).


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Nothing could be

more counterintuitive: not only are France Phone Number List existing customers more likely to purchase again than new leads. But it would be an unforgivable waste of the time, effort and money that has been spent to acquire them not to try to retain them and a brand. Mistake give up on maximizing. The return on each individual customer . It is equally true, on the other hand, that every lead that does not convert, at some point in the near future. Is a “vain” expense: it is absorbing, without producing concrete effects, the resources reserved for marketing activities. For this reason, increasing the number and above all the quality of leads. Has now become a priority, so much so that 48% of companies agree that “long-cycle” nurturing on the majority of their leads is advantageous.


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