The term “nurturing”, translated into Italian, broadly means: “to take care of, protect during growth” or also “to help and encourage development”. Of these general definitions, the technical language of marketing adopts the aspects of care and listening and incorporates. The more properly proactive dimension, the one intended to affirm and encourage the replication of a positive experience over time : useful, relevant, engaging – in this case a purchasing and consumption experience. We then talk about lead nurturing, meaning the actions that marketers think. Plan and carry out to convert a lead into a customer and, in the best of possible scenarios, also into a promoter . If, as statistics indicate, as many as 96% of visitors to a brand’s website are not (yet) ready to purchase., A lead nurturing strategy can play a fundamental role in guiding the visitor along a path of progressive conversion .
But to implement
lead nurturing actions Brazil Phone Number List that are effective on a large scale it is necessary to equip. Ourselves with the most appropriate tools. And this is where marketing automation comes into play , the set of technological solutions and methodologies thanks to which it. Is possible to automatically manage marketing processes and multifunctional campaigns across multiple channels. Already in 2015, 57% of marketing professionals stated that they identified lead nurturing as the most useful feature of automation software. The only way to maximize ROI through marketing efforts is to convert every possible lead. But doing so requires the automated collection and categorization of large, often enormous, amounts of data .
The manual
alternative is simply no longer viable: managing Estonia Phone Number List thousands of contacts per month. Without automation means wasting precious time and sacrificing resources that could be used on higher value activities. A guide to marketing automation ebook Lead nurturing: concepts, practices, tools Explaining what lead nurturing is and why it is important. For all companies calls into question a real constellation of concepts, practices and tools that have characterized the evolution. Of digital marketing over the last few years. Let’s start by giving some reference points: lead nurturing can be defined in two main aspects. It is the process of enhancing brand-customer relationships that goes through every phase of the customer journey. It is a communication process, organized with the aim of transforming the “potential” customer into a “permanent” customer.