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Try to create unique video content that catches the viewer’s attention more than other posts on the same social mia platform. Try to be original and try to create something new every day! HOW TO INCREASE THE REACH AND VISIBILITY OF YOUR BU Leads ADS ON TIKTOK: MARKETING STRATEGIES TO HELP YOU REACH A WIDER AUDIENCE. To increase the reach and visibility of your ads on TikTok, you ne to use marketing strategies that will help you reach a wider audience. First of all, it is important to create content tailor to your target audience. Then focus on creating engaging and interesting content for users. You can also use TikTok advertising tools such as video ads or hashtag ads to reach a wider audience.