All this, obviously only thanks to a voice command or a specific application. The Starwood chain is also following the same path of evolution towards digitalisation. Which has set itself as its primary objective that of “automating” some processes , such as check-in , giving the guest the possibility . Of doing it alone while still exploiting once your smartphone. Which is transformed into a “digital key” to open the room . Among other things, this type of transformation will allow all hotel structures to constantly improve their efficiency. Learning directly from the behaviors implemented by the customer, which can be tracked, collected and analysed. In other words, the digital transformation of hotels puts them in a position to really. Exploit big data, which is increasingly important and relevant for the travel sector.
Fourth among
the digital trends in the France Phone Number List travel sector : big data is welcome The fourth trend of this. Economic sector is precisely this, namely the ever-increasing use of big data and the consequent increase in their importance . Precisely the digital transformation and the change in habits of tourists. Who increasingly use the internet and smartphones during their travels, is offering operators .In the sector the possibility of having a huge amount of data available that can be used in the most different. One of these, as we have seen, is the improvement of the customer experience offered. Through the implementation of criticisms and reviews collected online, which can give the right indications on how to change it.
Another way
to exploit big data is Cambodia Phone Number List competition scouting : monitoring and analyzing the information available online allows us to understand the behaviors and strategies implemented by competitors and to learn from them . Observing their strengths and weaknesses, identifying which aspects are most appreciated and criticized by users, what their communication strategy is, their way of addressing their audience: it is possible to do all this by collecting the right data, which it is the necessary premise to then draw relevant conclusions about the changes to apply to your business. But the ways of using big data certainly don’t end there.