Fifth among the digital trends in the travel sector : from big data to predictive personalization . The sophistication with which big data can be read, in fact, is leading many operators. In the sector to focus on the development of predictive personalization solutions . Which represents the fifth digital trend in the travel sector. The term predictive personalization refers to the ability of a system to predict the behavior of a certain. Category of users based on their past behavior . This is typically done by the most advanced chatbots, which by “conversing”. With users are able to understand their needs and anticipate their future requests. Even in the travel sector this type of capability is becoming increasingly important on a competitive level. But in a different way than in other sectors, since “personalized prediction” is pushing itself to the point of becoming contemporary with tourist behaviour .
If you think
about it, in fact, it is rare Denmark Phone Number List for a tourist to purchase the same flight or stay at the same facility. Since, once they have been there, that destination loses appeal at least for a while. It is not like for a normal restaurant or shop: for a hotel, for example. urrent behavior is more important than past behavior, since the guest will most likely never return , thus not allowing the structure to implement this that he learned. It is the current stay that must be made special and memorable, not (just) the future one. This is why predictive personalization for the travel sector is key starting from the moment of booking. It is precisely on the basis of search behavior that the operator must be able to outline as precise a profile as possible. Of the user in front of him and thus be able to reach him with an offer that is as suitable as possible in terms of cost, facilities and services.
This is what
predictive personalization is for: giving the Canada Phone Number List user the feeling of maximizing their investment. Compared to the expected experience, while choosing an offer . From the player’s point of view, it means being able to identify the amount. That each potential guest is willing to spend and offering him a package capable of satisfying his needs even before he expresses them . Sixth among the digital trends in the travel sector : between overtourism and undertourism. The sixth trend to take into account concerns two phenomena that are not strictly digital. Although their triggering cause is entirely digital. For some time now we have been hearing about overtourism , that is, an excess of tourists concentrated. In certain periods of the year in certain areas , which would represent a real danger for the balance and sustainability of certain places .