Almost as important are: simple website navigation , a well-functioning search engine . The positive user experience will also be influenc by the placement of transparent rules for returns and complaints , or the current safety certificate . Problems when ordering online In , as many as of online shoppers […]
If we use the last option, it will be easier for us to continue. The conversation with a given user, we will also ensure the visibility of the chat in our application. In the case of an internal chat of the website, the user usually has no possibility to return […]
However, if we want it to be the basic form of contact, it is better to use it in the form of a “chat cloud” icon – similar to the described “phone cloud”. In both cases, there are fundamental issues to consider: How soon will the “cloud” appear. How long […]
This is an element that has already become a standard – thanks to it. The client knows when he can contact us, and thus, he will not be frustrated if we do not answer the phone after hours. Unfortunately, many stores still forget about it. An interesting and innovative solution […]
Thanks to the fact that we displayed the ad for general. User queries and paid twice the target cost for a potential conversion, we can later reach long-tail phrases for half the cost of the target CPA. What’s more – when we already have a history with a given use. […]
Some base their sales on regular customers and in such. Cases you simply cannot give up betting on the higher level of the funnel. The same user on a given day in last click attribution can give ROAS. But in the long run it can become a very profitable customer. […]
Campaign type PLA vs. Search Depending on what campaign we run, we must take into account its specificity and the user behavior it causes. PLA product campaigns: are characterized by reaching the lower level of the user’s sales funnel, bet better on long-tail than classic Search campaigns, have a naturally […]
What determines the position of the ad in Google – bid simulator. The final and actual cost per click is calculat bas on the Ad Rank threshold and competitiveness. Importantly, it may turn out that this cost will be much lower than the maximum we set. How is the quality […]
If we choose – in the bid adjustment, we will completely exclude traffic from the device type. Hours can also be set by entering the “advertising schule” and adding a schule with individual days or hours. Everything depends on the industry and the specifics of users. These types of optimizations […]
They initially reject those ads that don’t meet the requirements. And then decide which of the other ads to show first. Find out how to outperform the competition and display your ads in the first positions. What affects ad position in Google Ads The position of your ads on Google […]
In addition, the current technology gives us the ability to create personaliz advertisements, both graphic banner and video and product ads with specific items that the user was interest in. An example of remarketing on the Google platform: checklist cro – remarketing An example of the so-call carousel as Facebook […]
How to check the effectiveness of a YouTube video ad In order to be able to properly track the progress and effects of our campaigns, it is worth remembering things. Campaign data can be found in the statistics available directly on our YouTube account. Advertisements are broadcast from the Google […]