It can be difficult to measure the effectiveness of a site without the right tools. Figure Rice. The need to have the right tools to measure site performance That is why in addition to using third-party proprietary analytics tools make sure you study Google Analytics reports and get enough interactive data. Review your business goals: no doubt you already have business goals and are striving to achieve something. For example you might want to increase your email subscriptions by . This is a measurable goal. This is the single determining factor that will help you bridge the gap between the moment visitors land on your web page and the moment they convert.
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Figure Rice Visitor – Conversion Before you create a split testing campaign review your goals again. Try to understand .why. Why do you need more followers. Obviously with more followers you will be able to build a loyal audience increase sales and grow your Panama Phone Number List business. Therefore the sheer number of email subscribers is not the end goal. It is a means to an end. That’s why you need to align the .control. and .variation. elements with the goals on your page. Figure Rice. Align page versions with the goals on your page Make sure you understand the .
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Why of all this Ideally your goals should be VPUV which is an acronym coined by the people at Conversional B – Doable. P – Understandable. U – Managed. B – Profitable. Realistic and measurable business goals for an online clothing retailer might look like this: .Increase daily sales by taking online orders from new customers by X. Focus on actionable BU Lead metrics: what exactly are you measuring. Of course the number of page views and unique visitors can boost your ego but does it really matter if there were no recorded sales. Website popularity statistics are only as good as the results they generate. On the other hand tangible metrics .