When promoting in VK Advertising, the universal ad format is use – it allows you to place ads in the maximum number of placements on VK projects. In this case, an ad in a universal format will be shown differently depending on the site or device. Ad preview allows you to evaluate how ads look on Odnoklassniki and VKontakte when promoting websites and mobile applications. To use Preview: Create and run an advertising campaign with at least one ad. Go to the “Campaigns” menu and go to the “Ads” tab. Hover over the creative preview and click on the eye icon that appears.
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A preview window will open. Use the arrows to see the available display options. To see how the ad will look in the VKontakte or Odnoklassniki interface, follow the link at the bottom of the page. The announcement will be available phone number list for viewing within 10 minutes. For more information about how ad previews work, read the help . Please note that to use the preview function, you must log in to the social networks VKontakte and Odnoklassniki.Use new opportunities for website advertising Advertisers can set up auto-events and create audiences using the VK Advertising pixel, as well as the ability to use video in advertising creatives.
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December 14, 2022 Website promotion in VK Advertising has become even more convenient: optimization for automatically found events, creation of audiences base on the behavior of website visitors, and the ability to use video creatives in advertising have become available for website advertising. Configuring automatically BU Leads found events VK Advertising allows businesses to attract visitors to their resources with optimization for conversions: site visits, purchases or registrations. This is possible thanks to the VK Advertising pixel , a tool that collects information about the actions of site visitors and uses anonymize data to improve the effectiveness of advertising. Previously, you had to set up pixel events yourself to optimize ads.